The New York Yankees are deepening their partnership with Hidden Pigeon Company (HPC) this summer season with a brand new sport day promotion and expanded product choices tied to Mo Willems’ beloved e-book characters.
The Yankees will host Mo Willems Day at Yankee Stadium, Sunday, July 13, introduced by Hidden Pigeon Firm and FOCO. The primary 10,000 friends ages 14 and younger will obtain a plush Pigeon keychain because the Yankees face the Chicago Cubs. Followers may meet The Pigeon on the 200 Stage between 11:30 a.m. and 1:30 p.m., close to the T-Cellular Fan Zone. (The Toy Ebook editorial group might be first on line.)
Coinciding with the occasion, new Yankees x The Pigeon x Elephant & Piggie merchandise will debut on the Yankee Stadium Staff Retailer, increasing on final season’s profitable collaboration. Merchandise for teenagers, infants, and adults embrace attire made in partnership with New Period Cap and OT Sports activities, reminiscent of hoodies, tees, tank tops, and onesies.
“The Yankees can’t get sufficient of me,” The Pigeon exclaimed in a statement posted to Instagram.
Moreover, CreateOn launches magnetic tile playsets and character cubes impressed by Willems’ illustrations, and FOCO introduces bobbleheads and ornaments out there later this season. The Yankees hosted two Mo Willems Days final yr, giving younger followers figures of The Pigeon, Elephant, and Piggie.
These new co-branded releases be part of the Yankees Style Collection, a seasonal rotation of curated style and character-driven collabs out there completely by means of the group.
To study extra in regards to the Yankees Style Collection and get tickets to the July 13 sport, go to mlb.com/yankees.
Trending Merchandise
