WildBrain is making ready to have fun the world of Strawberry Shortcake with a year-long marketing campaign, Berry Besties. Launching this July and persevering with by June of subsequent 12 months, the marketing campaign will have fun the sweetness of friendship, enjoyable, and journey, and have new paintings within the type of the unique designs of Strawberry Shortcake and her buddies.
The marketing campaign may also contain a number of particular licensing collaborations, akin to a partnership with Sanrio and its mental property, Hey Kitty and Buddies. Corporations which have licensing offers with Sanrio, like Jazwares, Bioworld, Jacmel, Loungefly, Sonix, Pipsticks, and Surreal Leisure, will take part producing licensed merchandise that includes Hello Kitty, Strawberry Shortcake, and their buddies.
What a candy 12 months now we have deliberate for Strawberry Shortcake with the launch of our Berry Besties marketing campaign centered round friendship and enjoyable. Celebrating her traditional roots that followers love, Strawberry’s nostalgic model mashup with the enduring Care Bears has been an enormous success, and we’re really excited to even be working with Sanrio to deliver Strawberry Shortcake and Hey Kitty and Buddies along with plenty of lovable merchandise. We’re seeing great engagement from followers for Strawberry Shortcake within the U.S. and Canada, and we’re excited to broaden the licensing program throughout Latin America, the U.Ok., Europe and APAC.
Erin Morris, VP of World Franchise Technique & Retail, WildBrain
Different licensing collaborations for Strawberry Shortcake which have been launched previous to the marketing campaign embrace The Loyal Subjects, Claire’s, Cakeworthy, Cloudco Entertainment with the Care Bears property, MINISO, Dolls Kill, Kung Fu Tea, Silver Buffalo, FYE, Goose Creek, Primark, Sweet Peas, and Poppy and Pout.
To search out out extra about licensing alternatives for the marketing campaign, go to WildBrain’s licensing company, WildBrain CPLG, throughout Licensing Expo Las Vegas from Might 20-22 at Sales space No. J206.
Trending Merchandise
