On Feb. 28, The Toy Foundation (TTF) appointed Kathleen Campisano as chair of its Board of Trustees. Alongside Vice Chair Michael Keaton and Government Director Pam Mastrota, Campisano plans to broaden the influence of TTF’s philanthropy, bringing the magic of play to kids in want all over the world.
Campisano is at present the International Chief Advertising Officer and Basic Supervisor of Beacon Media Group. All through her 35 years within the trade, she has pushed multimillion-dollar progress for firms by carefully analyzing shopper developments and swiftly profiting from the markets they create. She served on The Toy Association’s Board of Administrators from 2017-2023 earlier than becoming a member of TTF’s Board of Trustees in 2019. The non-profit’s mission work closely resonates together with her, having initiated the Basis’s current kids’s hospital playroom tasks.
Our trade works on daily basis to create great play alternatives that form kids’s lives. By uniting behind The Toy Basis, we will create a world the place each little one has the chance to expertise the consolation, pleasure, and extraordinary advantages of play. As chair of The Toy Basis, I look ahead to partnering with firms of all sizes to distribute extra toys and fund extra kids’s hospitals to help kids in want all over the world. Our influence is larger by working collectively.”
All through her two-year time period, Campisano will lead the Basis in implementing new initiatives that additional The Toy Affiliation’s three-year motion plan. Announced in early February, this plan seeks to unite and strengthen the worldwide toy neighborhood by way of engagement, schooling, advocacy, and repair.
“As we glance to broaden our work by way of The Toy Affiliation’s motion plan,” mentioned Mastrota, Government Director, TTF, “Kathleen’s huge skillset and enthusiasm will steer our efforts to grow to be the preeminent philanthropic associate for the complete toy trade as we attempt to succeed in much more kids with the ability of play.”
Chair Kathleen Campisano and Vice Chair Michael Keaton will unite the trade behind TTF’s philanthropy. | Supply: The Toy Basis
The Board of Trustees has additionally elected 5 new members from all through the toy trade. | Supply: LinkedIn / The Toy Guide
Campisano will be part of newly appointed Vice Chair Michael Keaton, who additionally joined the Board of Trustees in 2019. As the previous President of Schleich and CEO of Toysmith, Keaton is well-known for his innate skill to construct an organization’s model strategically and efficiently. He performed an important position in transitioning TTF right into a fundraising group that higher serves the trade and can proceed to broaden its philanthropic influence in his new position.
TTF’s Board of Trustees additionally elected 5 new members: Brian Weiss, President, Goliath Games North America; Tammy Smitham, Vice President of Communications and Social Duty, Spin Master; Kristin McKay, Senior Vice President and Basic Supervisor of International Manufacturers, Hasbro; Erica Buxton, President, Razor USA; and Lindsay Britt, Vice President of International Shopper Partnerships, Advert Gross sales at Paramount Global. With a variety of experience in quite a lot of areas, these members will unite all corners of the toy trade to develop the TTF’s mission and help kids in want.
As Campisano mentioned, “Our influence is larger by working collectively.” Go to TTF’s website to be taught extra in regards to the new members and become involved in its philanthropy.
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