It’s nearly an understatement, however The LEGO Group had an excellent 12 months.
The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with file income in 2024. The corporate says income grew 13% to DKK 74.3 billion or $10.8 billion USD. Whereas the general toy business declined barely final 12 months, shopper gross sales spiked 12% for The LEGO Group as the corporate scored a ten% improve in working revenue.
2024 was an distinctive 12 months for the LEGO Group and we’re more than happy with our robust efficiency. We achieved file top- and bottom-line outcomes whilst we accelerated spending on strategic priorities, together with a major improve within the purchases of sustainable uncooked supplies. We’re inspired by these robust outcomes as they’ll permit us to proceed to succeed in extra kids with LEGO play experiences now and sooner or later.”
In 2024, The LEGO Group unleashed its largest portfolio of latest merchandise within the firm’s historical past. With a mixture of unique IP and licensed choices, the corporate introduced a file 840 merchandise to retail with units designed for builders of all ages.
The LEGO Group continued making strides in sustainability and provide chain administration because it nears the 2027 opening of its U.S. manufacturing unit in Virginia whereas rising its owned retail footprint.
High themes final 12 months embrace the rising LEGO Botanical assortment, LEGO Fortnite, LEGO Metropolis, LEGO Star Wars, LEGO Technic, LEGO Icons, and LEGO Harry Potter.
The put up The LEGO Group Dominates Earnings Season, Brick by Brick appeared first on The Toy Book.
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