Spin Grasp Leisure has named veteran model strategist Maryellen Zarakas as its new Senior Vice President of World Shopper Merchandise & Franchise Growth, tapping her in depth experience to strengthen its international licensing and franchise efforts. Zarakas reviews to Jennifer Dodge, President, Spin Grasp Leisure.
“Maryellen is a dynamic, results-driven senior chief with deep experience in international enterprise improvement, franchise and model constructing, advertising and marketing technique and retail merchandising for iconic firms and types,” says Dodge. “With a ardour for leveraging the convergence of content material, group and commerce, she has a confirmed monitor report of fostering development. We’re excited to have her be part of Spin Grasp to assist deepen the connection between our famend manufacturers and children and their households on the worldwide stage.”
Zarakas will information Spin Master in its method to international shopper product licensing, franchise administration, retail improvement, and partnerships. She’s going to help the corporate because it grows it brans and franchises, together with Unicorn Academy, Vida the Vet, Toca Boca, and Rubik’s Cube.
Zarakas joins Spin Grasp after serving because the Senior Vice President of Franchise Growth at Warner Bros. Discovery. In that function, she created a worldwide workforce to handle the strategic development of the corporate’s manufacturers and franchises. She activated income streams for DC Comics, Harry Potter, Looney Tunes, and extra, driving strategic franchise planning by built-in advertising and marketing campaigns.
“In the course of the course of my profession, I’ve had many alternatives to work with the Spin Grasp workforce and have all the time been impressed by their dedication to creating properties and types that have interaction audiences and encourage creativeness,” says Zarakas. “I can’t wait to reconnect with the gifted workforce at Spin Grasp and to unlock additional development, persevering with the corporate’s legacy as leaders on this trade. ”
To study extra about Spin Grasp and its portfolio, go to spinmaster.com.
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