SEGA and the Sonic Group are unleashing a brand new Sonic model marketing campaign for this yr to rejoice the Blue Blur and his penchant for being the quickest hedgehog round. Following final yr’s celebration of Shadow the Hedgehog with the Fearless: Yr of Shadow marketing campaign, this yr’s celebration is the Racing Across the World marketing campaign.
The marketing campaign’s kickoff begins with a partnership with Crimson Bull’s velocity stunt driver Brandon Semenuk, who’s a three-time American Rally Affiliation Nationwide Champion and five-time Crimson Bull Rampage Champion. The group has created an action-packed stunt video to get followers excited for the marketing campaign and options Easter eggs from the upcoming game, Sonic Racing: CrossWorlds.
Brandon Semenuk shares his ideas on being part of the brand new model marketing campaign: “Earlier than I ever sat in an actual race automotive, I used to be enjoying Sonic the Hedgehog, racing video games, actually something with velocity. That was my intro to racing. It began with pixels and a controller, however the obsession with going quick was actual from day one. Attending to work with SEGA on this venture was full circle — bringing racing into extra folks’s arms the identical manner it began for me.”
Marcella Churchill, Vice President of SEGA/ATLUS Model Advertising and marketing, provides: “The Racing Across the World fan celebration embodies the whole lot followers love about Sonic from his superfast velocity, daring angle, and skill to encourage followers to push their limits. Our partnership with Crimson Bull delivers an exciting stunt racing movie that brings key parts from the Sonic universe to life for followers worldwide. We hope it brings followers collectively and permits them to expertise the thrill of the Sonic Racing universe like by no means earlier than.”
Followers also can look ahead to racing-themed partnerships, merchandise, cell sport occasions, and extra this yr. Take a look at the trailer for the stunt movie produced by Semenuk and the Sonic Group beneath, and to search out out extra in regards to the marketing campaign, go to the official Racing Around the World website.
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