Useful resource Companions has acquired a 40% stake in COBI, a specialty brick producer from Poland that makes building sets that includes automobiles and items of army historical past.
“I’m proud that COBI has gained recognition and has turn into the favourite toy and fervour of thousands and thousands of adults and kids world wide,” says Robert Podleś, Founder and President of COBI. “This can be a big achievement for me, and dealing with Useful resource Companions is a key step within the additional growth of our firm. I consider that the expertise and assets that Useful resource Companions brings will present vital assist in attaining our widespread ambitions, permitting for even quicker and extra dynamic growth of COBI, strengthening our place among the many main producers of constructing bricks on this planet.”
Podleś will preserve his place on the head of the corporate. This new partnership will deal with increasing inside Poland and internationally, notably in direct-to-consumer gross sales to grownup collectors.
The funding in COBI suits completely into the technique of Useful resource Companions and is one other instance of our curiosity in firms which might be constructing a robust place in area of interest market segments. We absolutely consider within the additional growth potential of COBI within the historic area of interest, however we additionally see nice alternatives introduced by the switch of expertise and know-how from this phase to different niches with a big and engaged group of followers and fans. As well as, we see the rising potential of the ‘kidult’ market – adults who purchase toys for themselves as a pastime, which is changing into a brand new, vital class within the toy market. We’re satisfied that COBI suits this development completely, and the model’s merchandise are excellent for direct-to-consumer gross sales, particularly within the on-line phase, which we see as a key growth channel.”
“We’re impressed by COBI’s achievements so far and the constant imaginative and prescient pursued by the proprietor, and we’re happy to have the ability to assist the corporate within the implementation of its formidable technique of additional growth,” says Wojciech Pociecha, Associate at Useful resource Associate. “The COBI crew already has a robust place within the constructing brick market, and we consider that because of our cooperation, the corporate will be capable of obtain even quicker growth, and collectively we are going to attempt additional to strengthen COBI’s presence within the world market.”
COBI options licensed partnerships with manufacturers together with Boeing, NASA, Lockheed Martin, Prime Gun, Maserati, Fiat, and extra.
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