Model Licensing For Dummies, the latest addition to the enduring For Dummies sequence, is obtainable for pre-order. It provides an accessible, expert-driven information to navigating the $356 billion world licensing business. Co-authored by business veterans Steven Ekstract and Stu Seltzer, the ebook breaks down the advanced world of brand name licensing into clear, actionable steps for entrepreneurs, entrepreneurs, and enterprise leaders.
The book will probably be out there Could 19 in print and digital codecs, wherever books and eBooks are offered, together with Amazon. It explains the rising world of brand name licensing for entrepreneurs, model managers, advertising professionals, product builders, retailers, and college students. It’s poised to grow to be a vital useful resource for the business.
Following the legacy of the For Dummies sequence, the ebook explains the advanced licensing world and breaks it into step-by-step methods. Readers will learn the way manufacturers increase into new markets via licensing offers, strategic collaborations, and partnerships.
Ekstract, the Founder and CEO of X Tracks Licensing Boards and co-founder of License International, has greater than 30 years of expertise in world licensing. He’s thought-about a number one voice in leisure, life-style, and company model extension. “We wrote this ebook to demystify the licensing course of,” says Ekstract. “From authorized phrases to advertising methods, Model Licensing For Dummies provides a complete, 360-degree take a look at how to reach the $356 billion world licensing business.”
Seltzer, the President of Seltzer Licensing Group, has greater than 25 years of expertise in strategic partnerships; he has labored with Unilever and the American Crimson Cross. Seltzer is a 2024 Licensing Worldwide Corridor of Fame inductee. “Licensing is likely one of the smartest methods to develop your online business — it opens doorways to new merchandise, new clients, and new income with out the heavy elevate and danger of constructing a model from scratch,” says Seltzer. “Whether or not you’re working a startup or managing a worldwide firm, this ebook reveals you ways licensing may help take your online business to the following stage.”
Wiley publishes Model Licensing For Dummies. An audiobook is forthcoming from RBmedia, the world’s largest unbiased audiobook writer. Readers can pre-order now to learn Could 19.
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