International way of life model Miniso opened the doorways to 2 new worldwide areas this month. The immersive flagship shops, situated in South Korea and China, underscore the corporate’s continued funding in interest-driven, IP-fuelled growth.
The South Korea Miniso location spans two flooring and greater than 500 sq. meters within the coronary heart of Seoul’s industrial district. The shop goes past pure retail, mixing international IPs with native Korean pursuits by means of thoughtfully curated product alternatives and collaborations. Shoppers can store greater than 3,500 SKUs throughout a wide range of manufacturers, together with vinyl, plush toys, thriller packing containers, equipment, and extra. With this distinctive format, the Seoul flagship paves the best way for future growth all through Korea.
Miniso’s South Korean flagship retailer has formally opened its doorways. | Supply: Miniso
The shop is situated within the coronary heart of Seoul’s industrial hub. | Supply: Miniso
Miniso Area reinvents immersive retail in Nanjing, China. | Supply: Miniso
This playful area integrates beloved IP into the design. | Supply: Miniso
The cabinets characteristic Miniso’s wealth of brand name collaborations. | Supply: Miniso
In Nanjing, China, Miniso pioneered a wholly new kind of retail expertise: Miniso Area. Like its different themed experiences, Miniso Area adopts a narrative-driven format that spotlights standard IP, limited-edition collectibles, and immersive areas. Parts from beloved franchises are closely built-in into the shop design, combining photo-ops and playful nostalgia with the upscale Deji Plaza. On the cabinets, shoppers will spot a wealth of designer showcases and model collaborations, together with Disney, Harry Potter, Chiikawa, Sanrio, and an all-new Wakuku assortment.
Shoppers can go to the South Korea Miniso location at Gangnam-daero in Seoul and the Miniso Area in Nanjing’s Deji Plaza.
Trending Merchandise
