The irresistibly lovely Squishmallows model from Jazwares is constant to make its mark worldwide with its licensing program, which incorporates each contemporary and renewed partnerships.
Following a groundbreaking 12 months in 2024, wherein License World named Squishmallows the No. 2 World Licensor, Squishmallows will proceed its attain in 2025 throughout collaborations within the collectibles, meals, well being, magnificence, and vogue sectors.
The Squishmallows plush franchise has grown to incorporate greater than 125 world licensees and is obtainable in additional than 60 nations. The model exceeded 485 million plush bought in 2024.
This Squishmallows x Ordo collab is all about smiles. | Supply: Jazwares/The Toy Guide
Studio OH! Squishmallows candles are among the many many licensed collabs this 12 months. | Supply: Jazwares
The MdDonald's Squishmallow Glad Meal returns for a restricted time. | Supply: Jazwares
The success of the Squishmallows model's earnings in 2024 have led to an much more expansive licensing program this 12 months. | Supply: Jazwares
The Squishmallows licensing program now boasts over 125 world licensees. | Supply: Jazwares/The Toy Guide
Prospects can anticipate to see Squishmallows merchandise from this complete record in 2025:
- 23point5: A sustainably-focused open air way of life model.
- Aykroyds: A U.Okay.-based household enterprise with character-themed underwear and nightwear for teenagers.
- BBC Studios: The globally acknowledged British distributor, producer, and licensor of TV manufacturers and content material, together with Bluey.
- Berkshire: Shapewear, legwear, and hosiery model.
- Model In: U.Okay.-based licensing and model administration company.
- Character World: U.Okay.-based textiles firm with licensed bedding and furnishings for teenagers and youths.
- The Carat Store: Licensed jewellery and accent designer and producer based mostly within the U.Okay.
- The Oodie: Outsized wearable blanket firm promoting enjoyable character designs.
- Horizon Group: U.S.-based DIY and humanities and crafts firm.
- Hybrid: Licensing and vogue firm producing trending licensed and personal label items.
- Lip Smacker: Iconic flavored lip balm model regarded for its character-themed packaging and enjoyable scents.
- McDonald’s: World quick meals chain persevering with its Squishmallows Happy Meal program
- Northcott: Specialised cotton material firm for quilts and stitching
- Ordo: U.Okay.-based oral care model with subscription-based equipment and toothbrushes.
- PEZ: Effectively-known sweet model that includes character dispensers and fruity flavored candies.
- Skinnydip: Pop-culture accent and tech gear model based mostly in London.
- SNAP Cosmetics: Beauty and skincare firm centered on progressive magnificence.
- Sunstar (GUM): Oral well being firm below the GUM model.
- TonyMoly: Korean magnificence model recognized for frolicsome packaging.
- Treasures Gifted: Novelty items and merchandise firm.
Pushed by spectacular 2024 gross sales and a rising portfolio of licensing companions, Squishmallows has solidified its place in popular culture, sustaining main SKUs throughout digital and retail platforms.
Attendees of Licensing Expo can go to Squishmallows at sales space No. S212.
The submit Jazwares Expands Squishmallows Licensing Program Ahead of Licensing Expo appeared first on The Toy Book.
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