
Hasbro Entertainment has appointed Rob Doherty as vp of manufacturing, strengthening its management as the corporate continues to develop its animation and digital content material efforts.
Within the function, Doherty oversees manufacturing throughout Hasbro’s rising slate, supporting growth and execution of content material tied to the corporate’s portfolio of manufacturers and IP. “I’m extraordinarily excited to be becoming a member of Hasbro at a time of development and enlargement and am wanting ahead to working with a few of the world’s most iconic manufacturers,” says Doherty.
Doherty brings greater than 30 years of expertise in youngsters’s tv, with a background spanning growth and worldwide co-productions. He has held senior roles at firms together with Aardman Animations, The Walt Disney Firm, ITV, Endemol, and Cake Leisure.
Most just lately, Doherty led consultancy Related Content material, advising shoppers on rising platforms similar to Roblox and the broader social gaming ecosystem. His latest credit embrace work on Offended Birds: Summer season Insanity, Supa Staff 4, and Area Chickens in Area.
“[Rob] brings a uncommon mixture of manufacturing management, artistic intuition, and deep business expertise,” shares Tom Hartley, VP, Animation & Digital Content material. “As we proceed to develop our animation and digital content material slate, Rob’s experience in growth, manufacturing, and rising platforms will probably be a serious asset to the group and our broader ambitions.”
Doherty can be the founding father of Festivus, an animation group and networking group that has grown to greater than 13,000 members.
The appointment comes as Hasbro continues to scale its content material ambitions throughout movie, tv, and digital platforms.
Study extra at investor.hasbro.com.
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