Ushering in a brand new period for the favored kids’s leisure franchise, Hasbro has appointed Adam Redfern as showrunner for Peppa Pig. The award-winning artistic will information the storytelling, character growth, and inventive imaginative and prescient for the animated sequence.
With greater than 20 years of expertise within the kids’s tv business, Redfern has written and produced sequence like Studio Canal’s The Adventures of Paddington, BBC’s Go Jetters, and extra.
“Peppa Pig has earned its place in household life — together with my very own — via consistency, coronary heart, and humor, and it’s an honor to hitch a franchise with such a trusted legacy,” says Redfern. “My position is to construct on what audiences already love, working with the staff to make sure Peppa’s tales stay related and relatable for at the moment’s preschoolers. And similar to Peppa, I can’t wait to leap in!”
Peppa Pig has an extended historical past of delivering impactful and galvanizing storytelling to preschoolers. Earlier this 12 months, it was revealed that Peppa’s youthful brother, George, is moderately deaf. Peppa’s baby sister Evie debuted — on the small display and the big screen — final 12 months.
“Peppa Pig has a robust and clearly outlined identification that has guided the sequence for greater than 20 years,” says Tamara Grindrod, Senior Vice President of Motion, Preschool and Trend Manufacturers at Hasbro. “Adam joins at a second of robust artistic momentum for the model. His expertise and management will assist information the franchise ahead with care and intention as we proceed shaping tales for a brand new technology of preschoolers and fogeys.
For extra data, go to hasbro.com.
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