Because the seasons transfer additional into 2025, the U.S. remains to be experiencing a decline in consumer spending on video game {hardware}, content material, and equipment.
A March report by Circana reveals that U.S. shopper spending on this sector decreased by 6%, totaling $4.7 billion in comparison with final 12 months. This decline places year-to-date spending for 2025 at $13.7 billion, 9% decrease than the tempo set in 2024.
Moreover, spending on online game content material has fallen by 4% year-over-year, amounting to $4.2 billion.
Regardless of the sector’s total decline, some classes have proven progress. Non-mobile subscriptions elevated by 11%, and digital premium downloads on consoles rose by 12%. The month’s best-selling title was Murderer’s Creed: Shadows, which has additionally turn into the second best-selling sport of 2025 year-to-date. MLB The Present 25 took second place.
Within the cellular content material class, Sensor Tower reported that Monopoly Go! remained the highest sport, adopted by Royal Match and Sweet Crush Saga.
“Whereas March 2025 did characterize a contraction within the US cellular video games market over March 2024, the highest video games had been, generally, doing fairly properly,” says Samuel Aune of Sensor Tower. “Six out of the highest ten noticed double-digit progress month over month, with Pokémon GO seeing 42% improve in shopper spend due to the Unova Tour occasion. Sweet Crush Saga noticed 12% progress, permitting the venerable puzzle sport to retake the No. 3 spot from Final Struggle: Survival, which solely grew 1.6%. Coin Grasp additionally had a superb month, with 15% progress.”
Online game {hardware} spending fell 25% in comparison with a 12 months in the past, to $286 million. This marks the bottom March {hardware} spending complete since 2019. Online game accent spending in March fell 11% in comparison with a 12 months in the past.
PlayStation 5 {hardware} greenback gross sales fell 26% in comparison with a 12 months in the past. Regardless of the autumn, the platform held on to its first-place lead in greenback and unit gross sales inside the market.
For extra info on this Circana examine, go to circana.com.
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