Firms throughout the toy {industry} have joined forces to assist children in want by making grand contributions to The Toy Foundation (TTF). The well-known toy initiative has collected $1.3 million in assist with funds from the Toy of the Yr Awards (TOTY) and donations from Toy Honest exhibitors.
With proceeds from these important toy {industry} occasions, TTF can assist ship the ability of play to children worldwide, together with these in under-resourced communities, present process medical remedy, and affected by disasters. So far, this toy industry-wide initiative has delivered donations and assist to 35 million children whereas uniting firms by way of philanthropy.
The TOTY Awards contributes $900,000 funds to The Toy Basis. | Supply: The Toy Basis
Greater than 850 exhibitors donated toys and furnishings to households in want. | Supply: Toy Honest
As a key {industry} fundraiser for the TTF, the TOTY Awards acquired $900,000 in donations from firms on Feb. 28. These funds have been gathered by way of the ceremony’s attendance, award actions, public sale members, and monetary contributions.
Following the TOTY Awards, the 119th Toy Fair occurred between March 1 and 4. Greater than 850 exhibitors showcased the most popular toys for 2025, with a whole bunch of those firms donating toys and furnishings to TTF. All proceeds will immediately impression 35,000 households and be distributed to certified non-profit organizations, colleges, and kids’s hospitals nationwide.
“We’re proud to work on behalf of your entire toy {industry} to deliver the advantages of play to youngsters world wide. Thanks to all who joined us on the TOTY Awards and donated brand-new toys on the shut of Toy Honest. The impression we’re in a position to create collectively by way of your assist is extraordinary,” says Pamela Mastrota, govt director of The Toy Basis.
To contribute to TTF and study extra about its initiatives, go to.toyfoundation.org.
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