The Drive — and fandom — stays robust at Hasbro.
The toy titan as we speak introduced a multi-year extension of its licensing pact with Disney Shopper Merchandise, making certain it’ll proceed crafting action-packed merchandise impressed by the Star Wars and Marvel universes.
The renewed settlement retains the lights on for beloved strains like Star Wars: The Black Collection and The Classic Assortment, bringing fan-favorite characters from a galaxy far, far-off to collectors and youngsters alike. From Darth Vader to The Mandalorian, Hasbro’s lineup of Lightsabers, figures, and roleplay gear will preserve the legacy alive for brand new generations.
It’s an honor to have the ability to deepen our relationship with Disney Shopper Merchandise to create much more magical play experiences for customers throughout the globe. Star Wars and Marvel present an in depth array of fascinating content material that offers us a limiteless trove of contemporary concepts to create from. Our collaboration spans greater than half a century, and we sit up for strengthening our relationship by bringing customers in all places brand-new play experiences tied to the thrilling universes and characters of Star Wars and Marvel.”
— Tim Kilpin, Hasbro’s President, Toys, Board Video games, Licensing and Leisure.
On the Marvel entrance, the Marvel Legends line stays a juggernaut, spotlighting characters like Spider-Man and Black Panther. Hasbro may also proceed delivering enjoyable for youthful followers with toys based mostly on Disney Jr.’s Spidey and His Wonderful Buddies and the upcoming Iron Man and His Superior Buddies sequence.
Past the toy aisle, Hasbro’s deal additionally preserves its separate licensing association with Disney for Magic: The Gathering, permitting Marvel icons to maintain exhibiting up in decks throughout the multiverse.
With this extension, Hasbro doubles down on fan-favorite franchises and deepens its powerhouse partnership with Disney for years to return.
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