Jazwares‘ Squishmallow is all issues tender, snuggly, and comforting. It solely is sensible that the corporate’s subsequent transfer in its rising portfolio was a pillow line.
The corporate is debuting its newest assortment, SquishPillow by Unique Squishmallows. Designed particularly for sleep, the pillow is additional snug and comes with a velvet-like pillowcase. The pillowcase options the identical tender cloth as Squishmallow plushes. The pillows have the basic Squishmallow consolation, and the pillowcases have the basic Squishmallow branding and design.
Jazwares enters the house items house with SquishPillows. | Supply: Jazwares
Customers search consolation with Jazwares’ Squishmallow pillow line. | Supply: Jazwares
Consolation and cuteness meet within the SquishPillow line. | Supply: Jazwares
“At Jazwares, we’re at all times listening to our followers, and once we discovered so many had been already utilizing their Squishmallows as pillows, we knew we needed to dream up and disrupt the house items class by creating a branded pillow not like another,” says Laura Zebersky, President and Chief Business Officer, Jazwares. “The SquishPillow is the final word mix of consolation, performance, and squishiness — excellent for at house or on the go, and we’re thrilled to launch this thrilling new extension to the Squishmallows model simply in time for back-to-school and comfy nights in.”
The pillowcase designs vary from daring and colourful, to impartial and refined — there’s a design for each Squishmallow fan.
The road begins at $9.99. It’s out there completely in Target shops beginning June 22, and on-line on target.com now. There are six totally different pillowcase designs to collect, with extra types launching later this yr. For extra data, go to squishmallows.com.
SQUISHPILLOW FIRM BED PILLOW
A pillow assortment impressed by Squishmallow is right here, and it’s as cozy as will be. With six totally different Squishmallow patterns to select from, this pillow and pillowcase line brings the entire snoozy snuggles.
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