Bravado reveals the newest additions to its roster at this yr’s Licensing Expo. Grammy Award winner Karol G formally joins the artist merchandising firm and can increase her branding with their sources and experience.
Karol G is a Colombian famous person identified for her hit songs “Bichota,” “Provenza,” and “Si Antes Te Hubiera Conocido.” The Latin pop artist was named Billboard Latin Girl of the Yr in 2024, and launched a Netflix documentary, Karol G: Tomorrow Was Lovely, earlier this month.
Karol G joins Bravado’s rising slate of Latin artists, together with Anitta, Kali Uchis, Carin León, Myke Towers, and Xavi. With Latin music rising in recognition and income, Bravado plans to increase its licensing companions with its sources and partnerships in additional than 40 markets. U.S. Latin music income hit a file $1.4 billion final yr, and it now accounts for greater than 8% of the full U.S. music market share. Bravado can also be well-positioned to drive premium licensing applications for these artists throughout vogue, life-style, and retail platforms.
To view Bravado’s full checklist of Latin artists and licensing applications, go to bravado.com.
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