YuMe Toys is ramping up its international development technique with the addition of three seasoned executives to its management crew. The corporate has appointed Paul Fish as Head of The Americas, Ben Ibarra as Director of Gross sales for the Americas, and Michelle Phillips Jones as International Advertising and marketing Director.
Fish brings greater than 30 years of expertise within the toy business, with prior management roles at Mattel, Spin Grasp, and Bandai. His experience in advertising and marketing, gross sales, and product improvement throughout international markets positions him to guide YuMe’s growth all through North and South America.
Ibarra, who has a background in licensing and retail execution, will concentrate on increasing YuMe’s retail presence. His expertise contains work with top-tier manufacturers resembling Disney, Marvel, DC, and Common. He just lately relocated to Bentonville to assist YuMe’s efforts at Walmart and different main retail accounts.
Jones, based mostly in Los Angeles, joins YuMe with a advertising and marketing background from MGA Leisure and Jazwares. She has labored on international brand-building campaigns for popular IPs resembling Squishmallows, Rainbow Excessive, L.O.L. Shock!, Good day Kitty, and Pokémon. In her new function, she’s going to oversee built-in advertising and marketing campaigns and worldwide go-to-market methods.
“Every of those hires provides power the place it issues most — perception, execution, and international perspective,” says Michael Kwan, CEO of YuMe Toys. “We’re constructing for long-term development and innovation, and these are the fitting individuals to assist drive that ahead.”
These new hires mirror YuMe’s long-term dedication to development by way of model innovation, retail expansion, and fan-focused product improvement. The corporate continues to strengthen its international infrastructure because it scales operations in key markets worldwide.
Find out about YuMe Toys and its portfolio at yumetoys.com.
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