Spielwarenmesse eG is increasing its world attain within the Asia-Pacific area with the return of its World of Toys Pavilion to the Tokyo Toy Show. From August 28-31, 27 firms from six international locations will take part within the worldwide shared stand at Tokyo Large Sight, organized in partnership with the Japan Toy Association.
Now in its third yr on the Tokyo Toy Present, the World of Toys initiative continues to supply a streamlined entry level into one of many world’s most vibrant toy markets. This yr’s pavilion boasts a brand new, high-profile location and a 315-square-meter footprint — offering even larger visibility for taking part manufacturers.
Exhibitors within the World of Toys Pavilion profit from a complete, turnkey package deal that features sales space setup with primary gear, advertising and marketing assist, and devoted help from Spielwarenmesse eG employees earlier than, throughout, and after the present.
This initiative is a part of Spielwarenmesse eG’s broader technique to attach worldwide toy firms with high-growth world markets. Earlier this yr, the group supported a delegation journey to Mumbai and previewed worldwide partnership alternatives at BrandMate 2025. With stops already confirmed for 2026 — together with the Hong Kong Toys & Video games Truthful (Jan. 12-15) and Toy Truthful New York — World of Toys continues to function a launchpad for world toy makers searching for worldwide publicity.
Extra particulars and registration data can be found at world-of-toys.org.
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