As Ken enters his sixty fifth yr as Barbie’s boyfriend, Mattel is partnering with WolfPak to create new backpacks, baggage, and different limited-edition equipment impressed by the doll and his darling.
The WolfPak x Barbie and Ken assortment marks the second collaboration between the businesses, constructing on the success of their hit Scorching Wheels Racing line from Nov. 2025. Facilitated by Born to License, this new launch combines sensible design with playful particulars, positive to thrill doll lovers of all ages.
“Partnering with Mattel once more with such beloved manufacturers is a large second for us,” Hope Henderson, Licensing Supervisor at WolfPak, says. “Barbie and Ken are world icons, and in addition celebrating Ken’s sixty fifth anniversary by means of a WolfPak lens allowed us to create a enjoyable product design whereas staying true to our DNA — sturdiness, assertion design, and practical innovation. This assortment is playful, highly effective, and constructed to face out.”
On the coronary heart of the gathering are two 35-liter backpacks, one for every character. Barbie’s model is pretty-in-pink, whereas Ken’s encompasses a assured, coastal-cool colorway, full together with his iconic emblem and a “Kensational” velcro patch. The backpacks each embody 4 roomy compartments, twin cup holders, a laptop computer sleeve, a waist strap, and a 180-degree lay-flat opening for additional performance. Followers can collect them individually or paired collectively in a bundle, whereas provides final.
Followers may acquire mini backpacks, crossbody baggage, slings, duffels, and extra. | Supply: WolfPak
Customise the luggage with velcro patches. | Supply: WolfPak
This line is greater than Kenough for doll lovers. | Supply: WolfPak
Followers may seize Barbie-themed mini backpacks, duffles, slings, crossbody baggage, and even hot-pink shaker bottles. The gathering even contains a wide range of rubber Velcro patches for followers to personalize their items. From ‘60s Cali cuteness to athletic aesthetics, the probabilities are as limitless as followers’ imaginations.
The WolfPak x Barbie and Ken assortment is on the market now completely at wolfpak.com, with most gadgets slated to ship on March 16.
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