WildBrain CPLG is leveling up its licensing alliance with Hasbro. The 2 firms introduced that WildBrain CPLG represents Hasbro’s beloved portfolio of manufacturers, together with Peppa Pig, My Little Pony, Monopoly, and Transformers, in France. C’est magnifique!
This enlargement builds on a powerful five-year partnership that already contains licensing illustration throughout Italy, Central and Jap Europe, Benelux, the Nordics, Turkey, and India. In France, WildBrain CPLG will handle licensing alternatives throughout key classes like attire, toys, homewares, pet provides, and extra.
“Our well-established relationship with Hasbro is constructed on the robust foundations of our ‘glocal’ experience — international technique and native execution — which permits us to forge best-in-class licensing applications,” says Pau Pascual, SVP, Industrial, the UK, Europe, and the Americas, WildBrain CPLG. “The addition of France to our illustration is testomony to the success we’ve needed to date in bringing these beloved manufacturers to life for followers in EEA, Turkey, and India.”
The announcement comes alongside a wave of latest Hasbro model collaborations throughout EEA, Turkey, and India. Highlights embody a Transformers and My Little Pony attire line at Tezenis, a Monopoly sleepwear assortment at Intimissimi Uomo, a Peppa Pig waffle maker from Bestron, and a Transformers sneaker drop from The Souled Retailer in India.
“It continues to be a massively thrilling yr for Hasbro’s franchises, with the current announcement of the brand new addition to Peppa Pig’s household arriving in June, and Monopoly’s ninetieth anniversary celebrations,” Pascual provides. “We’re trying ahead to exploring new alternatives forward.”
WildBrain CPLG will showcase these licensing alternatives at France Licensing Day July 1.
Be taught extra at cplg.com.
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