Visional Pop declares a strategic partnership with animation studio Atrium to develop the viral characters Quack and Lola into a worldwide leisure model. The collaboration will deal with new multi-platform content material, shopper merchandise, and digital experiences.
“Quack and Lola symbolize the way forward for character IP — born from the web, beloved by a passionate group, and ripe with storytelling potential,” says Benjamin Grubbs, Director of Visional Pop. “Atrium has created one thing actually particular, and their potential to attach with audiences on an emotional degree is exceptional.”
Quack and Lola, a yellow-duck couple identified for his or her short-form video skits, have constructed a worldwide following since debuting two years in the past. The characters, featured on Instagram as @meetquack, have generated billions of impressions and attracted tens of millions of followers, with sturdy engagement amongst ladies and younger adults of their 20s by 40s. Quack is understood for his blue noggles, whereas Lola is understood for her pink bow.
“This partnership with Visional Pop marks a pivotal second for Quack and Lola and your entire Atrium community. We created Quack and Lola to unfold pleasure and inform relatable tales, and the response has been past our wildest goals,” says Supriyo Roy, CEO of Atrium. “With Visional Pop’s workforce’s monitor file in rising digital properties into world phenomena, we’re assured that we have now the right associate to assist us develop their world whereas staying true to the characters’ allure and the group that loves them.”
Underneath the settlement, Atrium will proceed to supply content material that includes the characters, whereas Visional Pop will leverage its experience in franchise constructing and group engagement to increase the model past social media. Plans embody a shopper merchandise program to carry Quack and Lola merchandise to followers globally.
The deal follows Visional Pop’s Could 2025 launch, which included the acquisition of youngsters’ media firm YoBoHo, as a part of its mission to determine and scale creator-led animated properties.
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