Toikido enters the realm of Era Alpha by partnering with common content material creator jmancurly. The partnership will launch a worldwide merchandise marketing campaign impressed by the creator’s fast-growing universe.
Introduced after jmancurly’s VidCon 2025 look, this merch assortment will embody plush toys, motion figures, collectibles, attire, and extra. Every merchandise will characteristic fan-favorite characters like Shmackle and the web icon Gonzales. The brand new line, to be made in shut collaboration with jmancurly, will launch in 2026.
Julian Elchakieh, generally often known as jmancurly, is a content material creator with greater than 8 million followers throughout platforms equivalent to YouTube, Instagram, X, and TikTok. The social media star has greater than 1.6 billion complete views and a median of 100 million month-to-month views.
“VidCon 2025 confirmed the world what we already knew. jmancurly isn’t simply constructing an viewers — he’s constructing a motion. You could possibly really feel the vitality and love from hundreds of followers, and that’s precisely the spirit we’re capturing on this new vary,” says Darran Garnham, CEO of Toikido.
“VidCon was surreal. Seeing that many individuals present up simply to say ‘hello’ made me notice how sturdy this group reallyis. I’ve at all times needed to create one thing greater than simply movies—and with Toikido, we’re bringing that imaginative and prescient to life for followers all over the place,” says Elchakieh.
To study extra about Toikido, go to toikido.com.
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