It’s formally award season, and the festivities are underway with the disclosing of the finalists for the 2026 Toy of the Year (TOTY) Awards, usually hailed as “the Oscars” of the toy trade.
The Toy Association and The Toy Foundation dropped the curtain on this 12 months’s finalists on the present flooring on the Chicago Toy & Recreation Truthful’s Wishlist Weekend in Rosemont, Illinois. The TOTY Awards are hosted by and profit The Toy Basis in its ongoing efforts to assist youngsters in want by applications together with the Play Fund and Toy Chest. This 12 months’s finalists additionally take middle stage in The Toy Ebook’s Celebrations Situation, which is about to hit mailboxes starting subsequent week.
There is no such thing as a higher solution to kick off Wishlist Weekend on the Chicago Toy & Recreation Truthful than by sharing this second of pleasure with youngsters, households, and toy followers of all ages! Every TOTY finalist is a testomony to the creativity that defines the toy trade, which is at all times innovating to create merchandise that spark pleasure, studying, and social connections by play."
As we rejoice these excellent TOTY finalists, we're additionally championing the trigger on the coronary heart of all of it: serving to youngsters in want expertise the consolation and happiness that play offers. It's inspiring to see the toy neighborhood come collectively to rejoice the facility of play – and be certain that youngsters all over the place have entry to it."
And the finalists are…
Motion Determine of the Yr
- Avatar Interactive Shoulder Banshee | Disney Shopper Merchandise
- DOOM: The Darkish Ages Doom Slayer McFarlane Elite Version No. 1 Motion Determine | McFarlane Toys
- The right way to Practice Your Dragon Interactive Tame & Practice Toothless | Spin Grasp
- Jurassic World Rebirth Delores Aquilops Interactive Shoulder Pal | Common Merchandise & Experiences
- Ninjombie Motion Figures | MGA Leisure
- Primal Hatch Jurassic World T.rex | Spin Grasp
- Tremendous Mario Huge Unhealthy Bowser | JAKKS Pacific
Collectible of the Yr
- Disney Lorcana Buying and selling Card Recreation — Fabled Set | Ravensburger North America
- Sizzling Wheels Premium System 1 Die-Solid Automobiles | Mattel
- LEGO F1 Collectible Race Automobiles | LEGO Techniques
- Magic: The Gathering Marvel Spider-Man Bundle | Hasbro
- Pokémon Buying and selling Card Recreation: Mega Evolution Elite Coach Field | The Pokémon Firm Worldwide
- Sticki Rolls Sequence 2 | Sky Fortress Toys
- Wigglitz | ZB Designs
Development Toy of the Yr
- GeckoBot 2.0 | Thames & Kosmos
- Jelly Blox Development Web site Set Goliath
- LEGO Jurassic World Dinosaur Fossils: Tyrannosaurus Rex Set | LEGO Techniques
- LEGO Depraved Welcome to Emerald Metropolis | LEGO Techniques
- MAGNA-TILES Hearth Station 50-Piece Set | MAGNA-TILES
- Melissa & Doug Blockables | Spin Grasp
- Rail Dice Magnetic Monorail Deluxe Set | Meekins Corp. on behalf of Sankyo Toys
Inventive Toy of the Yr
- Barbie Fundamentals: You Create Doll Package | Mattel
- ChompSaw | Chompshop
- Clixo Dino Journey Pack | Toyish Labs
- Crayola Marker Airbrush | Crayola
- Gui Gui | Moose Toys
- Play-Doh Barbie Trend Present Playset | Hasbro
- Swift Clicks Heishi Bracelet Maker | Make it Actual
Doll of the Yr
- American Woman Disney Moana Assortment | Mattel
- Bratz Stylin’ Trend Dolls | MGA Leisure
- Disney Darlings | JAKKS Pacific
- Disney Doorables Adoorbs Dolls | Simply Play
- Love, Stella Sleepy Time Set | Sassy, Child
- Monster Excessive Scary Candy Birthday Cupid Asteria Doll | Mattel
- Woof & Co | Sunny Days Leisure
Instructional Toy of the Yr
- 3Doodler Begin+ Necessities 3D Printing Pen Set | 3Doodler
- CONNETIX 70-Piece PRO Constructor Set | CONNETIX, a part of Courageous Toys Pty Ltd
- Cooper the STEM Robotic | Studying Sources
- ESPN Digital Actuality | Abacus Manufacturers
- MAGNA-TILES Rail Racers Deluxe 90-Piece Set | MAGNA-TILES
- My Robotic Pet: Coding Chameleon |Thames & Kosmos
- Ollyball STEAM Accredited Grasp Artists Version | Victury Sports activities
- Snap Circuits Spy Package | Elenco Electronics
Recreation of the Yr
- CONNECT 4 Frenzy | Hasbro
- Cows In Area | Relatable
- Dumpster Cube | Huge Discoveries
- Exploding Kittens: The Board Recreation | Exploding Kittens
- Pokémon Coach Skilled | Extremely PRO
- Simon Bounce Recreation Mat | Simply Play
- Tetris Tumble XL |Buffalo Video games
Toddler/Toddler Toy of the Yr
- Fisher-Worth Chuckle & Study 4-in-1 Exercise Desk & Easel |Mattel
- Micro Mini Rock & Go LED Scooter |Micro Kickboard
- My First Tonies: Farm Set | tonies
- Play Tab | Fats Mind Toy Co.
- Form & Colour Backyard | Studying Sources
- VTech Get Rising Tractor & Mower Trip-On |VTech Electronics North America
- Yookidoo Pour ‘N’ Develop Pop-Up Backyard | Yookidoo
Kidult Toy of the Yr
- Barbie Signature LeBron James Kenbassador Doll | Mattel
- Hack Pack | CrunchLabs
- LEGO Recreation Boy | LEGO Techniques
- LEGO Depraved Glinda & Elphaba Bookends | LEGO Techniques
- Marvel Legends Sequence Spider-Man Digital Expressive Masks | Hasbro
- MGA’s Miniverse Make it Mini Meals Diner Sequence 4 | MGA Leisure
- ZipString Aracna | ZipString
License of the Yr
- Bluey | BBC Studios Americas
- Disney Sew | Disney Shopper Merchandise
- Sizzling Wheels | Mattel
- Ms. Rachel | Spin Grasp
- Pokémon | The Pokémon Firm Worldwide
- Squishmallows | Jazwares
- Depraved | Common Merchandise & Experiences
Out of doors Toy of the Yr
- Loopy Cart Shuffle | Razor USA
- Jaw-Some Shark Catch | iPlay iLearn
- Ocean Emotion Seashells | Studying Sources
- Out of doors Kitchen | Hape
- Pocket Mod Lightshow | Razor USA
- PoppinColorz Galactic Colour Bubble Machine | South Seaside Bubbles
- The Unique Woblong Double-Wing Flyer | Rival Flyer
Playset Toy of the Yr
- Barbie Dream Camper Automobile Playset | Mattel
- Bluey Grocery store Playset | Moose Toys
- Dōteki Mulitplayer Battle Pack — Heatoru & Arctos | TOMY
- Sizzling Wheels Observe Creator Triple Loop Velocity Package | Mattel
- Monster Jam Smash & Bash Smashbot Playset | Spin Grasp
- Star Wars StarSpeeder 1000 Automobile Playset | Disney Shopper Merchandise
- VTech Bluey Highway Journey Playset | VTech Electronics North America
Plush Toy of the Yr
- Once more Buddies Cow | Mary Meyer Corp.
- Care Bears x Depraved 2-Pack Boxed Set | Primary Enjoyable!
- Disney Sew Final Sew Interactive Characteristic Plush | Simply Play
- furReal Maggie the Feed & Comply with Cow | Simply Play
- GUND Disney Peek-a-Boo Winnie the Pooh Animated Plush | Spin Grasp
- The right way to Practice Your Dragon Toothless Puppetronic by RealFX | Wow! Stuff
- Hugarounds | Hugimals World
Preschool Toy of the Yr
- Colour Marvel Bluey Mild Up Stamper | Crayola
- Inventive Play 3 in 1 – Play Kitchen, Retailer & Workshop | HABA USA
- Fisher-Worth Wood Picnic Basket Set | Mattel
- Little Tikes Inventive Development Energy Cuts Set | MGA Leisure
- MAGNA-TILES Pet Playhouse 50-Piece Set | MAGNA-TILES
- Melissa & Doug Simmer & Stir Stovetop Play Set | Spin Grasp
- Mini Farmstand Sorting Set | Studying Sources
Specialty Toy of the Yr
- Anyplace Sports activities — Silent Basketball 9.5-inch Regulation Dimension | Skinny Air Manufacturers
- Higher Butter Considering Putty | Loopy Aaron’s
- Clixo Tiny & Mighty Area Magnetic Constructing Set | Toyish Labs
- Magshuto Stunt Park | Fats Mind Toy Co.
- NeeDoh Good Dice Swirl | Schylling Toys
- Pets 2 Love | Luki Lab
- The Sure & Know Unique Invisible Ink Trivia Recreation Books | Tree City Toys
Automobile of the Yr
- Air-Energy Turbo Racer | Thames & Kosmos
- BRIO World Pull Again Practice Set | Ravensburger North America
- Flat 2 Quick Card Racers Velocity | Luki Lab
- Sizzling Wheels Final Twin Dragon Transporter | Mattel
- Hyper Burst Shockout Circuit | Goliath
- PAW Patrol Hearth Rescue: Fast Reload Hearth Truck | Spin Grasp
- Toy Story Transferring Truck Automobile Playset | Disney Shopper Merchandise
Voting is now open to retailers, media, Toy Affiliation members, and shoppers through ToyAwards.org. The Specialty Toy of the Yr is chosen based mostly on votes completely from members of the American Specialty Toy Retailing Affiliation (Astra). The Folks’s Selection Award is decided solely on shopper votes, whereas an trade panel will choose the general Toy of the Yr Award. Voting ends at midnight Wednesday, January 7, 2026.
Be a part of the trade on the TOTY gala on Friday, February 13, 2026, at Pier Sixty in New York Metropolis, at 6:30 p.m.
Tickets go on sale November 11.
The publish The Toy Foundation Unveils 2026 Toy of the Year Awards Finalists appeared first on The Toy Book.
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