
It’s the tip of the 12 months! It’s time to look again on the hottest tales of 2024, as chosen by you, the readers.
The Toy E book’s year-end roundup of top-performing tales highlights a mixture of nostalgic icons, modern launches, and licensing coups that captured readers’ consideration in 2024. Hot Wheels continued to dominate with two standout tales: the 1957 BMW Isetta successful the Scorching Wheels Legends Tour and the Flippin’ Quick die-cast automotive launch.
Licensing information additionally made waves, from Spin Master’s partnership with Ms. Rachel to Moose Toys securing rights for The Wonderful Digital Circus and Jazwares changing into the grasp toy licensee for Five Nights at Freddy’s.
Viral moments spurred vital buzz, together with Build-A-Bear’s Halloween Sanrio choices and Wham-O’s Costco-exclusive Slip ’N Slide Air. Lastly, readers celebrated anniversaries and fan occasions, like Transformers’ fortieth at Cybertron Con and the crowning of a North Carolina winner on the seventh Annual Scorching Wheels Legends Tour.
Try this 12 months’s Prime 10 and keep on the #pulseofplay!
The Toy E book Prime 10:
The Prime 10 most-read articles.
- 1957 BMW Isetta Wins Hot Wheels Legends Tour Houston
- Spin Master Launches Ms. Rachel Toy Collection
- Stick in Style: Sky Castle Toys Launches Sticki Rolls Bracelets
- Build-A-Bear Accelerates Classic, Sanrio Halloween Offerings Due to Viral Product Leak
- Moose Toys Secures Licensing Deal for ‘The Amazing Digital Circus’
- Transformers Turns 40 with Big Reveals at Cybertron Con 2024
- Wham-O to Release Slip ‘N Slide Air Exclusively at Costco
- Hot Wheels Launches Autism-Friendly Flippin Fast Die-Cast Car
- Scottgames Names Jazwares Master Toy and Plush Licensee for ‘Five Nights at Freddy’s’
- Mobil 1 Crowns North Carolina Winner on the 7th Annual Hot Wheels Legends Tour
Click here for the full archives of earlier Toy E book Prime 10 options.
Need extra toy trade information in your feed? Observe The Toy E book on LinkedIn, X, Instagram, Threads, and Facebook.
Subscribe today and rejoice 40 years of The Toy E book with a six-issue subscription to North America’s main commerce publication serving the toy trade for simply $40.

Trending Merchandise