The LEGO Group is partnering with wildlife conservationist and Australia Zoo CEO Bindi Irwin to rejoice the particular bond younger ladies share with their animals by a sequence of Creativity Workshops, all part of the She Built That campaign.
A brand new world examine commissioned by The LEGO Group surveyed 13,250 kids throughout 13 nations and located that animal associates play a significant function in younger ladies’ private development. Friendships with animals, each actual and toy, improve their artistic confidence and help their emotional well-being.
Analysis additional reveals that ladies type stronger bonds with pets and animals than boys do, and that these bonds play a bigger function of their social lives. Particularly, 1 in 5 ladies (22%) say their pet has taught them to consider in themselves extra and to be extra assured. 1 in 3 say (34%) that their toy animal has helped them really feel extra artistic.
Constructing on these insights, The LEGO Group has partnered with Irwin to launch the most recent version of the Creativity Workshop Collection — Construct Your Personal Bestie: Playful Pets Creativity Workshop. This Creativity Workshop will probably be obtainable on LEGO.com and at choose LEGO Shops, permitting children ages 6-12 to foster their love of animals.
Bindi Irwin, a life-long animal activist, guides children in constructing their very own animal besties. | Supply: The LEGO Group
At house, households can be a part of the Construct Your Personal Bestie workshop, selecting from builds corresponding to a Title Tag Pen Pot, a Pet Bestie, or an Animal-Impressed Image Body. | Supply: The LEGO Group
The Pet Present Construct will probably be obtainable at in-person Construct Your Personal Bestie Creativity Workshops. | Supply: The LEGO Group
“Animals have been a part of my life since I used to be born,” says Irwin. “They’ve all the time been my associates and best academics, turning unusual days into adventures. Each baby deserves a pal who sparks confidence, curiosity, and creativity. The pure world is stuffed with concepts, discoveries, and friendships ready to be explored, and I like that these experiences give younger creators the possibility to convey that magic to life with LEGO bricks. It’s unimaginable what concepts seem while you begin constructing. With LEGO animals, you don’t simply make a pal — you construct a bestie.”
The net Construct Your Personal Bestie: Playful Pets Creativity Workshop, led by Irwin, will information younger builders and households by three animal-themed LEGO builds, together with a Title Tag Pen Pot, a Pet Bestie, and an Animal-Impressed Image Body. Households can discover this workshop on-line at LEGO.com/CreativityWorkshops beginning Feb. 14.
The in-store Construct Your Personal Bestie Creativity Workshop will probably be held at choose LEGO Shops worldwide. LEGO Brick Specialists will probably be on website to assist households create a Pet Present Construct, whereas guiding storytelling and problem-solving actions. Signal-up particulars and tickets can be found at LEGO.com/CreativityWorkshops.
“Each woman deserves a companion who sparks her creativeness, encourages authenticity, and celebrates her confidence and creativity,” says Lena Dixen, SVP, Product Group, Core Enterprise at The LEGO Group. “Our analysis highlights the very important function of play in serving to ladies specific themselves, revealing how animals — whether or not pets or toys — are highly effective sources of inspiration. With initiatives like our LEGO Pet Day Care and creativity workshops, we hope to offer ladies with alternatives to share concepts, collaborate, and specific their true artistic selves, whether or not by imaginative play or constructing with bricks.”
This new initiative, a part of The LEGO Group’s She Constructed That marketing campaign, demonstrates the corporate’s dedication to supporting younger ladies’ growth, backed by analysis and impressed by the ability of play.
The She Constructed That marketing campaign launched in June 2025, and The LEGO Group has been actively supporting it since. In September, the corporate hosted the LEGO She Constructed That Occasion in New York Metropolis, the place children explored their pursuits with feminine mentors from fields together with music, sports activities, science, and artwork. On account of its success, the occasion has been nominated for a Pulse of Play Award within the Cultural Second of the 12 months class.
To remain up to date on The LEGO Group’s She Constructed That Marketing campaign, go to LEGO.com, and to see the entire record of Pulse of Play Awards nominees, go to toybook.com/pulseofplayawards.
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