The LEGO Group has appointed Fredrik Loving as Senior Vice President and International Head of LEGO Recreation. The management transfer underscores the corporate’s continued deal with constructing its presence within the digital gaming house and delivering world-class interactive play experiences.
“I’m honored to affix the LEGO Group, a model I’ve admired for a few years and cherished since childhood — a model that continues to evolve and interact its viewers in new and artistic methods,” says Loving. “That is an extremely thrilling time to affix the LEGO Recreation workforce as we proceed to innovate and supply new, best-in-class digital play experiences for our audiences.”
Loving brings greater than twenty years of expertise within the gaming trade, together with senior roles at EA DICE, the place he labored on the Battlefield franchise, and Spin Grasp, the place he led digital initiatives for manufacturers like Toca Boca, PAW Patrol Academy, and Piknik.
In his new position at LEGO, Loving will report back to Julia Goldin, Chief Product and Advertising Officer, and will likely be based mostly on the firm’s Copenhagen headquarters. “We’re delighted to nominate Fredrik to this vital position,” Goldin says. “Fredrik will likely be instrumental in shaping and delivering enjoyable, constructive, and secure experiences, by fostering current partnerships and exploring new alternatives that increase the LEGO Group’s digital presence. His intensive expertise and community, mixed together with his ardour and creativity, make him an distinctive match to steer the LEGO Game workforce.”
He replaces Remi Marcelli, who transitioned earlier this yr to steer LEGO’s world model improvement workforce.
The LEGO Recreation division is behind high-profile digital collaborations, together with the LEGO-themed expertise inside Fortnite, which continues to increase with new titles like LEGO Fortnite Odyssey, Brick Life, and Expeditions. The division additionally oversees upcoming titles equivalent to LEGO Occasion! and LEGO Voyagers, concentrating on various play audiences by way of new partnerships and platforms.
Loving’s appointment comes as LEGO continues to mix bodily and digital play, with a rising emphasis on enjoyable, constructive, and secure gaming environments.
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