Subsequent month, The LEGO Group is inviting builders of all ages to have fun its first World Play Day, honoring the United Nations’ Worldwide Day of Play. Households are inspired to make their cities extra playful and proceed constructing, exploring, and studying via new concepts and actions on and after June 11.
Youngsters in numerous nations have participated in The LEGO Group’s Construct the Change workshops, offering creative methods to make city areas extra enjoyable and play-friendly. In June, the corporate will implement a number of concepts from the social impression program.
Households can anticipate areas close to the river in Shanghai to change into playful, immersive experiences; native Spätis in Berlin to give attention to music, sports activities, and different passions; new interactive play moments impressed by native tradition in Boston; and a brand new Play Pavilion in London via a partnership with Serpentine.
In accordance with Remi Marcelli, SVP International Model Growth at The LEGO Group, “When youngsters are free from the constraints of grownup pondering, they typically conceive probably the most imaginative and groundbreaking options for making city areas extra partaking and joyful. That’s why we’re offering youngsters with a platform to share their revolutionary concepts on how they will affect the way forward for their communities. Play can spark imaginations and alter cities for the higher, so this World Play Day, we wish to encourage households all over the place to affix us and put their world in play mode.”
The corporate is collaborating with a number of engineers, artists, architects, sports activities stars, and creators to make youngsters’ city house upgrades a actuality. Playmakers Zoe Wees, Younes Zarou, Lourdes Villagómez, Cedric Mitchell, Brandon McCadney (Mad Keys), Jamad Fiin, Mulyana, Sha’an D’Anthes, Xie Qiongzhi, and former NASA Engineer Mark Rober are taking part within the World Play Day initiatives.
The celebration continues — households can go to the LEGO Pageant at choose LEGOLAND resorts or take part within the Build the Change Playful Cities exercise at LEGO Home, LEGOLAND Discovery Centres, and extra neighborhood companions. The free LEGO Training World Play Day Educator Toolkit, available now, may assist educators implement play-based actions within the classroom.
Households can nonetheless submit their concepts for his or her metropolis at lego.com/worldplayday or on social media with the hashtag #BuildtheChange for the chance to be featured in The LEGO Group’s international gallery. Some concepts could be shared with metropolis planners on (and after) World Play Day to assist create play-based areas in city areas.
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