The LEGO Group and F1 Academy have shaped a multi-year partnership that brings LEGO Racing to the 2026 season and expands efforts to interact younger followers, notably women. The announcement debuted on the Las Vegas Grand Prix, the place the businesses additionally unveiled their first collaborative LEGO set.
“F1 Academy is levelling the taking part in discipline in motorsport, giving younger feminine athletes a transparent pathway to realize their desires within the high tiers of the game,” says Julia Goldin, Chief Product & Advertising Officer of The LEGO Group.
Dutch driver Esmee Kosterman pilots the LEGO Racing automobile for her first full F1 Academy season in 2026. Kosterman’s background consists of kart racing, a landmark win within the Ford Fiesta Dash Cup, and appearances in Indian F4 and F1 Academy as a Wild Card entry at Zandvoort in 2024.
“To be the primary driver for LEGO Racing is such an thrilling alternative,” shares Kosterman. “I hope this conjures up future generations of feminine drivers, that with exhausting work and willpower, something is feasible!”
Her car contains a new LEGO Racing livery designed by The LEGO Group, combining F1 Academy styling with LEGO-inspired colours and patterns, together with a particular checkered motif. The livery, Kosterman, and the primary product from the partnership have been launched throughout a Las Vegas occasion.
The businesses highlighted rising curiosity amongst women in motorsport. Latest analysis from The LEGO Group experiences that 75% of ladies surveyed suppose racing sounds thrilling, and greater than half, 52%, may see themselves as an F1 Academy or race automobile driver. The partnership goals to help this curiosity by means of artistic play, illustration, and storytelling on and off the monitor.
“We’re so proud to welcome The LEGO Group as an Official Associate of F1 Academy. This collaboration isn’t nearly the potential for constructing an F1 Academy LEGO automobile, it’s about constructing perception in what’s attainable,” says Susie Wolff, Managing Director of F1 Academy.
The collaboration additionally consists of the LEGO Velocity Champions F1 Academy LEGO Race Automotive, a 201-piece set with aerodynamic detailing, the LEGO Racing colorway, the quantity 32 livery, and an identical minifigure. The set is available for preorder and can launch on March 1, 2026.
“We hope each younger lady who picks up these bricks sees greater than only a mannequin; she sees herself, her potential, and her place on the earth of motorsport, whether or not as a fan, engineer, driver, or chief,” Wolff provides. “Collectively, we’re difficult outdated perceptions of who belongs in motorsport and empowering the following technology of younger ladies to construct their very own paths.”
In the course of the first F1 Academy weekend on the Las Vegas Grand Prix, The LEGO Group presents every race’s podium finishers with customized LEGO Botanicals Bouquets, every constructed from practically 2,000 LEGO components.
Study extra at lego.com/f1.
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