Surge Manufacturers has unveiled the primary slate of U.S. licensing companions for Mister Softee, signaling the beginning of a broad life-style program designed to deliver the enduring ice cream truck model into new shopper classes.
“Mister Softee holds a particular place within the hearts of tens of millions of customers throughout generations,” says Ari Freedman, Vice President of Licensing, Surge Brands. “Our purpose is to construct a way of life licensing program that blends the model’s nostalgic attraction with enjoyable, high-quality merchandise that shock and delight followers in new methods. These first companions are completely aligned with that imaginative and prescient, and we’re thrilled to welcome them to the Mister Softee household.”
The preliminary lineup options Centric Magnificence/Style Magnificence for well being and sweetness objects, Modern Designs for compounds and slime, Multipet for pet toys and equipment, and C-Life Group for attire, which is obtainable at 5 Under. Other Half Brewing launched branded beer cans and promotional merchandise, whereas Publicis Inc. will oversee initiatives tied to the model’s signature jingle. Columbia Photos will handle truck leases. Collectively, these collaborations purpose to seize Mister Softee’s nostalgic attraction whereas introducing recent touchpoints for followers of all ages.
“For almost 70 years, Mister Softee has been a summer season custom and a supply of pleasure for communities throughout the nation,” says Michael Conway, Vice President, Mister Softee. “We’re excited to work with Surge Manufacturers and these modern new companions to increase our model past the truck, into merchandise and experiences that hold the Mister Softee spirit alive all yr lengthy.”
Mister Softee was based in 1956 and has grown into the most important franchiser of soppy ice cream vehicles in the US, with greater than 625 vehicles serving tens of millions throughout 18 states. The model has bought greater than 2 billion frozen treats up to now and generates an estimated $40-50 million in annual gross sales.
With this primary wave of companions, Surge Manufacturers is laying the muse for a licensing program that blends retro Americana with trendy shopper tendencies. Further class expansions are anticipated within the months forward.
To study extra, go to surge-brands.com.
Trending Merchandise
