Smart Toys and Games is increasing its portfolio with the acquisition of the Latest Toys Worldwide Group, bringing the Amsterdam-based brainteaser firm into the Sensible household.
Based in 2001 by Guido Lap, Latest Toys has constructed a popularity for hands-on puzzles and mechanical brainteasers designed to problem gamers of all ages and ability ranges. Its catalog contains a variety of puzzles created in collaboration with main designers, together with Meffert’s, Oskar Van Deventer, Constantin, Andrea Mainini, Gabriel Songel, and Vladimir Krasnoukhov.
“I’m delighted to announce that we’re becoming a member of the Sensible household,” says Guido Lap. “We’ve shared widespread targets and values, and it’s a pure match by way of increasing the worldwide potential of the brainteaser class. With our mixed manufacturers, merchandise, and most significantly, design potential, I can solely see large potential for the longer term.”
The addition of Latest Toys continues Sensible’s acquisition streak, following current additions corresponding to The Comfortable Puzzle Firm, All Jigsaw Puzzles, Wow Toys, Inside3, and Phrase United.
“For some time, we wished a branded line of Mechanical Brainteasers and Twisty Puzzles subsequent to our profitable SmartGames model … and with Latest Toys, we now have that strong base into this new world,” says SMART World CEO Rolf Vandoren. “With each our inventive groups in addition to the product improvement and engineering groups already in place, we really feel having quite a lot of innovation to deliver to the marketplace for years to return.”
The corporate says the transfer strengthens the group’s innovation pipeline and international attain as the corporate seems towards continued development this 12 months.
Sensible Toys & Video games will present its new merchandise in Sales space 1551 at Toy Truthful New York, going down February 14-17, 2026, on the Javits Heart.
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