Simba Dickie Group has acquired a majority stake in Sunny Days Leisure, formalizing a strategic partnership to speed up the corporate’s international progress whereas sustaining its present management, crew, and operations.
Based in 2012 and headquartered in South Carolina, Sunny Days Entertainment continues to be led by co-founders Melvin Wells and Jim Ruggiero, who oversee day-to-day operations and serve on a newly shaped board of administrators. The corporate’s present workplaces, logistics infrastructure, and workers stay unchanged.
“We’re very happy that each Melvin Wells and Jim Ruggiero will proceed to steer operations, and that your complete Sunny Days crew will stay on board to hold this outstanding success story ahead,” shares Florian Sieber, CEO of Simba Dickie Group.
Sunny Days Entertainment has constructed a broad, multi-category portfolio spanning lights-and-sounds automobiles; bubble, yard, and outside play; impulse and sensory toys; playroom tents; board video games; role-play merchandise; dolls and doll equipment; and a robust assortment of child and toddler merchandise, together with bathtub toys, early studying gadgets, and potty coaching options.
“Since our begin in 2012, Sunny Days has targeted on fixing issues for our retail companions whereas bringing innovation, pleasure, and enjoyable to tens of millions of kids throughout North America,” says Wells. “With the worldwide attain of Simba Dickie Group, we’re excited to carry that pleasure to kids everywhere in the world.”
The corporate employs roughly 150 individuals and ranks among the many high 20 toy firms within the U.S. by gross sales, with a mean annual progress price of roughly 25 % over the previous 5 years.
“It’s spectacular what Melvin and Jim have created in such a short while. …Regardless of their achievements, they each stay as energetic and impressive as ever,” provides Sieber. “Simba Dickie Group will help them in taking the corporate to the following degree and persevering with its progress. We see nice potential within the U.S. in addition to internationally.”
Sunny Days Leisure cited Simba Dickie Group’s international attain and manufacturing capabilities as key components in increasing the model’s presence past North America, whereas sustaining innovation, customer support, and pace to market as the corporate grows internationally.
Study extra about Sunny Days Leisure at sunnydaysent.com.
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