Time goes by quick. It’s been 35 years since Sonic the Hedgehog first appeared on-screen, and SEGA is celebrating the anniversary with a slate of occasions, model collaborations, and content material that take the character’s legacy to the subsequent stage.
Over the subsequent yr, the speedster will star in a wide range of fan experiences, together with museum pop-ups, artwork displays, stay concert events, in-person gatherings, and even a story podcast. To unfold the phrase, SEGA will launch a wave of recent digital content material highlighting the characters’ most iconic moments during the last 35 years.
Sonic will even take middle stage in limited-edition merchandise with unique model and retail partnerships. The primary Sonic the Hedgehog thirty fifth Anniversary merch drop is on the market now by way of Amazon Merch on Demand and options tees, hoodies, hats, house items, and extra, all sporting the celebration’s official brand.
“We’re extremely proud to have fun 35 years of our beloved Sonic franchise with our followers,” mentioned Marcella Churchill, Vice President of SEGA/ATLUS Model Advertising at SEGA of America. “This milestone isn’t just a mirrored image of our previous, but in addition a glance towards the longer term as we proceed to innovate and develop. We wish to convey our neighborhood collectively and create memorable experiences for all our followers all through 2026!”
For extra data celebration and its upcoming occasions, experiences, and collaborations, go to sega.com/sonic-the-hedgehog.
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