Mattel is driving pleasure for its new Hot Wheels Pace Snap Observe System by partnering with a fellow snap skilled: World Champion quarterback Russell Wilson.
Wilson and his five-year-old son, Win, test-drive the brand new system in “Snap to Play,” an action-packed advert marketing campaign. Within the spot, Win highlights the benefit of constructing with the speed-snap design by creating epic racetracks with out his father’s assist. Now fired from the pit crew, Wilson celebrates his newfound time by reworking right into a race announcer, narrating Win’s loops and stunts as he zooms across the playsets. Followers can watch the commercial now on YouTube.
Announced this past May, the Pace Snap Observe System is the primary main replace to Scorching Wheels’ iconic orange tracks since 1968. The gathering debuts new snap-together connectors to make it simpler for teenagers to design and construct the playsets independently. The preliminary line contains the Boosted Bounce Speedway Package, which options an epic ramp to catch some air; the Triple Loop Pace Package, sporting three loops youngsters can customise; and packs of particular person straight tracks.
“In soccer, each nice play begins with the snap, and at residence, it’s no totally different. One snap, and it’s sport on with my youngsters,” stated Wilson. “Being a dad is without doubt one of the best joys in life, and I like watching my youngsters develop. I like how the Scorching Wheels model helps my youngsters construct confidence and categorical their creativity with the brand new Pace Snap Observe System. The observe is designed to permit youngsters to set it up and clear it up all on their very own, which is a win for folks, too!”
Along with the marketing campaign, the Pace Snap Observe System will take heart stage in a brand new digital sequence, Observe Creator Showdown. Airing on Scorching Wheels’ YouTube channel, this competitors sequence challenges youngsters to make use of the brand new tracks, home items, and fast pondering to deal with timed trials. New episodes will launch each week on Fridays at youtube.com/hotwheels.
The primary Pace Snap Observe System playsets and packs can be found now at Walmart, Goal, and Amazon. For extra info, go to hotwheels.com.
HOT WHEELS TRACK CREATOR TRIPLE LOOP SPEED KIT
Youngsters can be taught STEM ideas whereas constructing three distinctive tracks to race their Scorching Wheels automobiles on. The set contains one inline loop with a kicker and two inline loops, and might be added to different observe units.
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