Pembe the Pink Cat faucets WexWorks Media to steer the event of a brand new animated collection and information the model’s digital leisure technique. The partnership marks a significant step in increasing Pembe past GIFs, viral social media content material, and toys right into a multi-platform franchise.
“I’m excited to hitch the Pembe workforce and assist deliver this unbelievable character to life throughout screens and platforms,” says WexWorks CEO Matt Wexler. “Pembe has already impressed hundreds of thousands by digital sharing, and now we’ll construct tales that followers in every single place can join with in new methods.” Wexler has served as a producer and govt throughout movie and tv, engaged on numerous properties for HBO Max, Cartoon Community, BBC Studios, and Hulu.
Pembe has develop into a world sensation with greater than 2 billion GIPHY downloads prior to now 9 months and hundreds of thousands of Instagram views. The collaboration with WexWorks builds on this momentum, pairing Pembe creator Sertan Christoffersen with a studio recognized for its award-winning work throughout movie, tv, and digital platforms.
“Pembe was created to unfold kindness and positivity by uplifting visuals and emotional storytelling,” says Christoffersen, who can be founder and govt director of Copenhagen-based Cute Explode ApS. “Matt brings each inventive imaginative and prescient and deep business expertise, and we’re thrilled for him to information Pembe’s subsequent chapter in leisure.”
The appointment enhances Pembe’s rising licensing program, which incorporates newly launched plush and collectible toys from License 2 Play in North America, in addition to Rainbow Designs and BOT-I in Europe. Collectively, these initiatives set up Pembe as a model poised for development throughout the leisure and client merchandise sectors.
Study extra at license-2-play.com.
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