Peanuts 75th Anniversary Expands with Global Colla...

Peanuts celebrates its Seventy fifth anniversary with a strong slate of licensing partnerships and experiences that interact followers throughout generations. WildBrain CPLG represents the Peanuts model on behalf of Peanuts Worldwide in Europe, the Center East, Africa (EMEA), India and Asia-Pacific (APAC), driving collaborations that spotlight the model’s enduring attraction.

The anniversary initiatives observe the worldwide launch of Snoopy Presents: A Summer season Musical, the primary Peanuts musical in additional than three a long time, which premiered in August on Apple TV+. That includes unique songs from Emmy nominees Ben Folds and Jeff Morrow, alongside Broadway composers Alan Zachary and Michael Weiner, the particular provides a recent musical layer to the Peanuts franchise.

Kipling launched its second Peanuts assortment. | Supply: WildBrain CPLG

Benneton’s assortment features a new children’ line and polo shirts for followers of all ages. | Supply: WildBrain CPLG

Kith’s attire and equipment have expanded. | Supply: WildBrain CPLG

The Royal Mail affords a restricted version stamps assortment. | Supply: WildBrain CPLG

International Vogue and Product Collaborations:

• Kipling launched its second Peanuts assortment, combining nostalgia with sensible design.
• Kith expanded its attire and accent choices for males and youngsters.
• Italian sport model Diadora launched a second capsule assortment for teenagers.
• Benetton launched a brand new children’ line and polo shirts for adults and youngsters.
• Iceberg rolled out luxurious attire for women and men this autumn.
• Alice Sunderland will unveil a worldwide luxurious jewelry assortment in October.
• Pop Mart launched a Seventy fifth-anniversary shock field vary worldwide.
• Royal Mail issued limited-edition Peanuts stamps within the U.Okay.
• Zara House unveiled a homewares line, spanning plush, children’ attire, cover units, and pillows.
• Stradivarius launched new attire together with a bag allure.
• Globetrotter launched a second assortment of baggage and baggage at high-end retailers.
• Casetify introduced a sports-themed summer season Peanuts assortment of cellphone instances, keyrings, and headphone instances.
• Miniso expanded Peanuts-themed stationery and equipment throughout its international shops.

Worldwide Experiences:

• The Peanuts exhibition How Do You Do Snoopy? 75 Years: A Journey of Friendship By way of Artwork opened in Bangkok after a profitable Taipei launch, that includes 4 thematic areas, 21 artists, and 24 trend manufacturers, with extra tour stops deliberate throughout China and Korea by way of 2026.
• The Snoopy Place Café in Shinsegae Gangnam, South Korea, continues to attract 1000’s of holiday makers, with extra places set to open.
• Peanuts featured in multi-category activations at 39 Central Pattana malls in Thailand and a Shinsegae Division retailer activation in Seoul.
• A Peanuts x Paws pop-up exhibit in China showcased 13 native artists alongside unique merchandise.
• Taiwan’s Penghu Fireworks Competition featured a Snoopy drone exhibits for greater than 500,000 attendees, together with a pop-up and café promotions.
• Peanuts-themed Dragon Boat Competition plush bought out in Taiwan, whereas Pinkoi launched stationery and homewares collections.
• Partnerships with Starlux expanded into Japan and the U.S., and Starbucks China launched an unique Peanuts product line.
• Classico launched Peanuts-embroidered scrubs for healthcare professionals in China.
• Bebe Plum and Crossmerchant launched trend capsules in Indonesia and the Philippines.

Shopper Merchandise Throughout EMEA and the U.Okay.:

• Vondels launched premium Snoopy Christmas decorations.
• Difuzed launched trend-forward baggage and equipment.
• Easywalker unveiled a Peanuts-inspired stroller.
• Chinti & Parker launched luxurious anniversary attire.
• Retailers together with Primark, H&M, Womensecret, Riva, and Babyshop expanded their Peanuts ranges.
• London’s Fleet Road will host a Snoopy Sculpture Path in partnership with Wild in Artwork.
• A health-and-beauty assortment will launch in December 2025.
• The Netherlands’ Submit NL issued Seventy fifth-anniversary stamps.
• Germany’s Vossen launched homewares and towels in October.
• Steiff continues its collectible and on a regular basis plush program.

Current Exhibitions and Particular Collaborations:

• Snoopy in Model: A Historical past of Peanuts and Vogue in France included a King Snoopy statue by Jean-Charles de Castelbajac and a particular version Bamford watch.
• Le Bon Marché launched a restricted “I like you want a canine” capsule with Peanuts-themed stationery, attire, and pet equipment.
• Monnaie de Paris launched a Peanuts coin and medal assortment.
• Brava Materials launched a summer-themed Peanuts attire line in Spain, together with socks.

With this intensive slate of merchandise, pop-ups, exhibitions, and particular collaborations, Peanuts continues to rejoice its Seventy fifth anniversary whereas participating followers throughout generations, areas, and classes.

To study extra about WildBrain CPLG, go to wildbrain.com.