Netflix is partnering with Merchantwise Group to develop its presence in Australia and New Zealand. The main company will handle licensing growth and the execution of shopper merchandise for the area.
Merchantwise Group is a full-service company specializing in model administration, advertising and marketing, and media. The group’s headquarters are in Melbourne, with workplaces throughout Australia, Europe, and China. Merchantwise Group elevates its companions via model licensing, artistic, social, digital, and efficiency media capabilities.
The company will work intently with Netflix’s native and world groups to develop new licensing applications. The partnership additionally plans to execute extra retail and model partnership alternatives throughout key titles and franchises.
“Netflix is essentially the most dynamic and influential pressure in leisure at the moment, with an unrivalled skill to create cultural moments that translate into powerhouse shopper manufacturers. We’re excited and genuinely honoured to be entrusted with this duty and are committing senior focus and our full suite of capabilities to make sure Netflix’s shopper merchandise ambitions are realised at scale throughout Australia and New Zealand,” says Alan Schauder, Group CEO of Merchantwise Group.
For extra info, go to merchantwise.com.
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