Moose Toys and Gamefam have teamed up as soon as once more to carry Heroes of Goo Jit Zu again to Roblox this vacation season. Following the success of final 12 months’s occasion, the brand new activation coincides with the animated sequence Heroes of Goo Jit Zu Meteor Insanity throughout two Gamefam titles — Weapon Combating Simulator and Untitled Fling Sport.
“Roblox continues to be a go-to media channel to introduce the Heroes of Goo Jit Zu and our animated present to our core Era Alpha viewers, particularly forward of the all-important vacation season,” says Katherine Resto, senior director of media for Moose Toys.
The experience options themed quests and battles impressed by Meteor Insanity, together with duels with villains, flinging challenges, and playable story scenes from the present. Gamers can meet characters akin to Blazagon, Thrash, Pantaro, GooTron, and Rhinostone; earn themed weapons; and unlock collectible avatar objects, together with shoulder pets, headgear, and an unique GooTron companion.
“Like we noticed with final 12 months’s marketing campaign, Gamefam’s understanding of what resonates with gamers within the Roblox ecosystem is unmatched, from toys to exhibits,” provides Resto. “As youthful generations spend extra time gaming, our longstanding partnership with Gamefam continues to be invaluable.”
The 2024 Heroes of Goo Jit Zu Roblox marketing campaign drew greater than 800 million minutes of gameplay and elevated toy buy curiosity amongst gamers. This 12 months’s occasion, which runs via Nov. 8, continues the collaboration between Moose Toys and Gamefam, designed to have interaction Generation Alpha followers via immersive, cross-platform experiences on Roblox.
“Moose Toys is a frontrunner in innovation within the toy business, and their inventive spirit has fueled large success on Roblox,” says Ricardo Briceno, Chief Enterprise Officer of Gamefam. “Collectively, we’re rewriting the playbook on constructing buzz for toy manufacturers within the lead as much as the vacations — and driving measurably increased buy intent and model consciousness. Getting into its third and largest 12 months, our partnership proves that it’s vital to succeed in the following era proper the place they hang around, and that’s on Roblox.”
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