Miko has employed Melanie Schniepp as its new vp of retail gross sales and advertising and marketing, bringing on a seasoned trade chief to help the corporate’s subsequent section of U.S. progress. Schniepp will information Miko’s retail technique, model consciousness efforts, and distribution growth as the corporate continues to scale its AI-powered robotics portfolio for youths.
“We all know Melanie will probably be an enormous asset to the Miko group. Her expertise within the toy and tech industries makes her the best match to help us on our mission to redefine how youngsters have interaction with know-how and empower the subsequent era to thrive on this quickly evolving world,” says Ritvik Sharma, senior vp of progress at Miko.
Schniepp beforehand spent practically 5 years at Tonies, the place she performed a central function in increasing the model’s retail footprint at Target and helped drive important wholesale income positive factors in 2025. Her background additionally contains positions at Dolby, Ecovacs Robotics, GoPro, and PlayStation, offering her with in depth expertise throughout the buyer electronics and know-how sectors.
“My time at Tonies was extremely rewarding,” Schniepp shares. “I’m excited for this new journey with Miko, the place I can apply my big-picture pondering to a rising firm. The chance to assist encourage curiosity, creativity, and connection in children all over the world is one I’m excited to enterprise into.”
At Miko, Schniepp will lead initiatives targeted on big-box retail placement, parent-focused advertising and marketing packages, and efforts aimed toward increasing shopper belief in Miko’s AI merchandise. She is overseeing the rollout of the Miko Mini+ robotic to Costco shops nationwide in addition to the model’s lately introduced partnership with iHeart Media.
Miko’s lineup introduces youngsters to AI via safe, kid-friendly robots designed to make studying interactive, emotional, and enjoyable. The flagship Miko 3 and Miko Mini merchandise provide customized conversational experiences that help emotional improvement, creativity, and hands-on discovery. The corporate additionally develops interactive AI-powered chess boards designed for each new learners and skilled gamers.
Based in 2015, Miko focuses on bridging training and leisure with robots and linked experiences that strengthen problem-solving, creativity, and STEAM abilities.
To be taught extra details about the corporate and its merchandise, go to miko.ai.
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