Metafy, Driver Studios Unite to Expand ‘Woos...

YouTube is the brand new frontier for youngsters’s media, and types are starting to reap the benefits of it. 

Blockchain model Metafy is teaming up with NYC’s Driver Studios to develop new 2D-animated content material based mostly on its cute Wooshi properties. Initially a group of NFTs, the tiny, playful Wooshis will star on their very own YouTube channel produced by the studio, adopted by a toy launch from Metafy in early 2025.

The brand new Wooshi World YouTube channel combines storytelling with analytics to supply content material that immerses viewers within the Wooshis’ universe. By utilizing data-driven insights to form their content material to what audiences wish to see, each new viewer has the chance to craft the model’s kind and course. With YouTube boasting a viewership of over 86% of U.S. youngsters between ages 2 and 12 and 90% of their mother and father watching alongside, the channel is the right method to convey partaking content material on to a variety of customers. 

Founder and CEO of Driver Studios Scott Weitz commented on the partnership, saying, “YouTube is the place youngsters uncover and interact with content material. It’s additionally the stage the place right this moment’s manufacturers are constructed… All of the substances to quickly scale a model and its viewers are proper right here.”

Metafy will accompany the YouTube content material with new toy launches. Though specifics have but to be introduced, the roll-out intends to proceed its digital advertising technique by partnering with influencers to advertise the merchandise. The model plans to make use of the information from followers of the YouTube channel to drive additional product launches all through 2025.

Go to the Wooshi World website to remain up-to-date on these launches and study extra concerning the model.