Mattel is reorganizing its management ranks with a transfer designed to strengthen its world model administration technique and speed up progress throughout each toys and leisure.
On the middle of the shift is Roberto Stanichi, who has been promoted to Govt Vice President and Chief International Model Officer, a newly created position. Stanichi, a 20-year firm veteran, has spent his profession constructing momentum throughout classes, together with motion figures, constructing units, and autos — most notably main Hot Wheels alongside the orange track to what’s anticipated to be its eighth consecutive file 12 months in 2025.
It’s an honor to step into this expanded position at such an thrilling time for Mattel. With manufacturers on the middle of all we do, we are going to strengthen our capability to guide with function, create cultural relevance, speed up consumer-centric innovation, and unlock the total potential of our manufacturers. I’m grateful for the chance to assist form the way forward for a portfolio that’s actually second to none.”
Becoming a member of him in elevated positions are two acquainted names. Jamie Cygielman, who has served as Common Supervisor and President of American Woman since 2019, will step into the position of International Head of Dolls, overseeing your entire portfolio, together with Barbie and American Woman. “The energy of Mattel’s Dolls portfolio is matched solely by its limitless potential to succeed in and encourage a complete new era of followers,” Cygielman notes.
In the meantime, Ted Wu — a 22-year Mattel veteran who has specialised in car design for greater than a decade — will function International Head of Automobiles and Constructing Units. “The chance to advance our Automobiles manufacturers from a class management place and information the staff into its subsequent chapter is actually a dream come true,” Wu says. Krista Berger will proceed her management of Barbie as Senior Vice President, reporting to Cygielman.
The restructuring comes as Lisa McKnight, Govt Vice President and Chief Model Officer, departs following a 26-year profession with the corporate. McKnight’s legacy consists of spearheading Barbie’s transformation into the No. 1 world doll property, relaunching Monster Excessive, and championing social impression by the Barbie Dream Hole Undertaking. She additionally helped form the model technique and award-winning advertising activation for final 12 months’s Barbie film, a pop-culture phenomenon that ignited file gross sales and cultural dialog.
The previous 26 years at Mattel have given me the privilege of working with a few of the most iconic manufacturers, passionate colleagues, and provoking companions on this planet. As I cross the baton to Roberto and the best-in-class staff at Mattel, I accomplish that with nice confidence within the firm's continued success. I’m excited for my subsequent chapter, and profoundly grateful for the chance to convey pleasure to thousands and thousands of kids and households all over the world by our merchandise and experiences.”
Ynon Kreiz, Chairman and CEO of Mattel, praised McKnight as “an exemplary model strategist and operator” whose affect has left “an indelible mark on the corporate, the trade, and numerous staff members and companions.” He added: “Our world-class management staff is well-positioned to proceed executing Mattel’s technique to develop our IP-driven toy enterprise and broaden our leisure providing.”
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