Mattel has appointed Natalia Premovic as Chief Client Merchandise and Experiences Officer, efficient Jan. 5, 2026. Within the position, Premovic oversees Mattel’s world shopper merchandise, experiences, publishing, and location-based leisure companies, reporting to Chairman and CEO Ynon Kreiz.
“We welcome Natalia to Mattel at an thrilling time for the corporate, as we proceed to broaden our leisure providing and seize extra worth from our IP,” Kriez says.
Premovic joins Mattel from Netflix, the place she constructed the corporate’s shopper merchandise enterprise from the bottom up. As Head of Client Merchandise for the U.S., Canada, Australia, and New Zealand, she additionally led world e-commerce initiatives and managed groups liable for greater than 150 partnerships worldwide.
Throughout her tenure, she helped advance main initiatives, together with Netflix House, and performed a key position in translating collection reminiscent of Stranger Issues, Bridgerton, One Piece, Squid Recreation, and KPop Demon Hunters into multi-billion-dollar franchise ecosystems.
Previous to Netflix, Premovic spent greater than a decade at The Walt Disney Firm in senior roles targeted on world product administration and retail channel technique. Her work included launching new enterprise fashions throughout Disney’s franchise portfolio, growing retail partnerships reminiscent of Disney Shops at Goal, and contributing to the expansion of ShopDisney.com.
“Her experience constructing and scaling world shopper merchandise companies at tempo bodes properly for Mattel’s subsequent chapter as we speed up our development in leisure,” Kriez provides.
Premovic can be based mostly at Mattel’s world headquarters in El Segundo, California.
To be taught extra about Mattel, go to mattel.com.
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