Funko has entered into a brand new distribution collaboration with Kroeger Marketing, naming the corporate as its wholesale distributor for the Canadian market, efficient January 2026. The settlement is designed to increase entry to Funko’s full collectibles lineup for retailers nationwide, aligning with the continued development in demand from grownup customers who’re embracing nostalgia-driven popular culture merchandise.
“This collaboration represents an thrilling alternative to develop our footprint and convey much more followers the distinctive, entertaining, and collectible experiences they love,” says Jaron Carson, Gross sales Director, Funko.
Underneath the partnership, Kroeger Advertising manages wholesale distribution of Funko merchandise all through Canada, offering retailers with streamlined entry to the model’s portfolio, which incorporates traditional choices alongside new releases deliberate for 2026. The collaboration is positioned to help retailers as curiosity in licensed collectibles continues to rise throughout leisure and fandom classes.
“Funko has lengthy been a beloved half of popular culture, and we’re excited to function their distributor in Canada starting in 2026 and past,” says Rubin Beige, Co-CEO of Kroeger Advertising.
Funko cited the increasing kidult market as a key issue within the timing of the settlement, noting elevated shopper curiosity in high-quality, entertainment-based collectibles that mix familiarity with up to date franchises. Kroeger Advertising’s established Canadian distribution community is anticipated to help constant product availability and market attain.
“We stay up for delivering a much bigger, extra immersive Funko expertise for collectors and retailers nationwide,” provides Grant Chapman, COO.
As Funko prepares for a major leisure slate in 2026, Kroeger Advertising will oversee order solicitation starting in January, making certain continuity for retail companions whereas introducing refreshed distribution momentum available in the market. Retailers looking for further data are directed to attach with Kroeger Advertising as the first level of contact shifting ahead.
Kroeger Marketing brings greater than 5 a long time of expertise as a wholesale distributor of toys, video games, and collectibles throughout Canada, positioning the corporate to help Funko’s long-term development goals within the area.
Be taught extra at funko.com and kroegerinc.com.
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