The Kidult Toy Awards are again for 2025, constructing on final 12 months’s profitable debut and celebrating the rising kidult class — an excellent phase that now accounts for 30% of toy gross sales, in response to Circana. With entries open by way of the top of July, the awards proceed to acknowledge standout merchandise that attraction to grownup toy collectors, popular culture superfans, and nostalgic play fans.
Pushed by collectibles, retro revivals, movie and TV merchandise, and more and more detailed, display-worthy design, the kidult sector is likely one of the fastest-growing areas within the toy business. Toy makers and licensors are more and more investing within the area, with premium-quality merchandise and evergreen franchises attracting grown-up followers throughout a large spectrum of pursuits.
This 12 months’s awards introduce a brand new Publishing class and welcome an up to date judging panel full of popular culture personalities and toy specialists. Returning judges embrace Martine Roberts (Houses Beneath the Hammer), Jason Bradbury (tech skilled), Robert Taylor (Robotic Wars), Mark Campbell (LEGO grasp builder), LaurenOfficial (popular culture and plush creator), and Andy Bush (Absolute Radio host). A further Nineties pop icon and X Issue finalist can be introduced quickly. The panel can be led as soon as once more by Chief Kidulteer Peter Jenkinson.
Classes for 2025 embrace Excessive-Tech, Motion Stations, Collectibles, Movie and TV Merchandise, Plush, Figures and dolls, Vehicles, Retro, Exercise, Board Games, Construction Kits, and Publishing. Judging will happen by way of August, and winners can be introduced in early September through an internet stream and direct notification to entrants.
The Kidult Toy Awards intention to spotlight the perfect in a phase that blends fandom, nostalgia, and innovation and show that there has by no means been a greater time to be a grown-up toy lover. For extra particulars and an entry type, contact peter@the-kidults.com.
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