Fuelled by its newest Play Report, IKEA is debuting a brand new youngsters’ residence assortment that leans into the facility of play.
Findings present that play within the residence may also help cut back stress, increase creativity, and convey households collectively, and GREJSIMOJS is taking this to coronary heart. Loosely translating to ‘thingamajig,’ the road transforms on a regular basis objects into imaginative decor items, from furry-clad classics and colourful cupboards to animal-inspired storage choices. All 33 gadgets embrace distinctive shapes, textures, and colours, bringing a contact of caprice to households’ each day lives. The gathering will launch in stores in February 2026.
This assortment brings the facility of play to each a part of the house. | Supply: IKEA
The road contains every part from toys and bedding to furnishings and plush. | Supply: IKEA
The gathering will embody items that includes IKEA’s coloration of the yr, Insurgent Pink. | Supply: IKEA
Households can discover magic within the on a regular basis. | Supply: IKEA
The traditional MAMMUT chair is getting a furry improve. | Supply: IKEA
Each bit goals to spark creativeness and creativity for each member of the household. | Supply: IKEA
The gathering may also embody items that includes IKEA’s 2026 Colour of the Yr, Insurgent Pink. This playful pastel provides a pop of character to playrooms and residing rooms alike, giving households the liberty to furnish with enjoyable.
“Our Play report confirmed us that youngsters and fogeys need extra play and playfulness of their lives and of their properties. We additionally know that play brings us collectively and is nature’s strongest means of making lifelong studying. That’s the reason we developed GREJSIMOJS,” says Maria Törn, Vary Space Supervisor for Youngsters’s IKEA, IKEA of Sweden AB. “We all know that there’s a lot of stress on mother and father at present, and we don’t need to put one other should on them, however quite encourage play to turn out to be a pure a part of the house.”
Add a pop of caprice to youngsters’ rooms. | Supply: IKEA
The gathering contains cat-shaped storage choices. | Supply: IKEA
Each bit blends operate with enjoyable. | Supply: IKEA
This monster storage pouffe incorporates a extensive, toothy grin. | Supply: IKEA
Sleep soundly with animal-shaped nightlights, audio system, and extra. | Supply: IKEA
Highlights from the lineup embody a furry MAMMUT chair, cupboards and craft tables, a cactus hat rack, and a monster-shaped storage pouffe, full with a toothy grin. Others give purposeful furnishings an animal-inspired twist, equivalent to cat-shaped storage items, purple and inexperienced mice as audio system, a chicken rocking horse, and a giraffe nightlight. Children are inspired to the touch, really feel, and have interaction with each piece, creating an area the place creativeness can thrive, and nothing is off-limits.
“GREJSIMOJS is supposed to be a visual a part of the house furnishing, with objects which are superbly designed to suit the house, even after the youngsters have gone to mattress,” says Anna Granath, Vary Identification Chief for IKEA. “Our designers had the liberty to play after they designed this assortment, to convey each the attitude of an grownup and a baby. For example, how would possibly an grownup understand an announcement rug, and on the similar time, enable it to be a wild panorama for a crawling youngster to discover?”
The GREJSIMOJS assortment might be accessible in any respect IKEA areas in February 2026. For extra details about the gathering and the analysis behind it, try IKEA’s newest Play Report on its website.
Trending Merchandise
