Mattel’s Ken is stepping off the seashore to discover far-off locations in Expedia’s Tremendous Bowl LX spot. Earlier than and after the sport, the cultural icon will star in a brand new industrial titled “Going Locations with Ken.”
On this 30-second spot, viewers see Ken travel with confidence and ease when reserving with Expedia. By bundling and saving on flights, inns, and extra, he can go to locations like Italy, Japan, and Mexico Metropolis. The industrial is ready to run in pre- and post-game placements all through North America.
“Going Locations with Ken” marks the start of Mattel’s year-long partnership with Expedia, positioning Ken as their new Model Ambassador. To additional have a good time Ken’s sixty fifth anniversary, the collaboration will head to Threads, the place Ken will host a Q&A session targeted on journey inspiration and planning. Expedia may also launch a Ken-themed sweepstakes Feb. 8, making a gift of 65 prizes of $1000 in OneKeyCash to assist individuals journey.
“Expedia rapidly noticed Ken’s rising attraction and solid him for his large sport debut. This year-long partnership makes a transparent assertion: Ken isn’t simply related; he’s a premium expertise with the presence, vary, and attain to encourage followers throughout generations. Expedia’s model spot captures his allure and reveals the world Ken goes locations,” says Mahta Eghbali, Vice President of Strategic Alliances & Partnerships, Mattel.
Followers can comply with Ken and his travels on @Barbie, @Barbiestyle, and @Expedia by way of Instagram and TikTok.
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