The 2025 Toy of the 12 months (TOTY) winner for collectibles launches Collection 5, introducing a brand new layer of interactive play powered by augmented actuality (AR) and synthetic intelligence (AI). The most recent line is on the market at choose 7-Eleven and Speedway areas, with a nationwide rollout deliberate for the approaching weeks.
Every Collection 5 pack incorporates a free AR/AI-enabled card that connects to a companion app. Scanning the cardboard brings the bear to life in 3D with animation, sound, and narration. Followers can work together, ask questions, and play mini-games by way of the brand new closed-loop AI system. Followers may also expertise the AR/AI options on TikTok.
“If you happen to had instructed me rising up, and even three years in the past, that you can speak to your toy and it will speak again, all for underneath ten {dollars}, I’d’ve thought you had been loopy,” says Gavin Lawler, Deddy Bears co-creator. “However right here we’re. Add in AR gaming, free Roblox codes, and a collectible that truly does one thing, and we knew we needed to ship essentially the most insane worth for our hero model and our followers. And actually? I believe we nailed it.”
Collection 5 introduces six new “creepy-cute” characters, together with Prizz Bear, Daze McLickme, and Virus. Every new character comes with its personal backstory card, Roblox code, and AR/AI card that expands gameplay and storytelling.
Deddy Bears is increasing into animation by way of a brand new partnership with Chris Dicker. A YouTube collection is scheduled for launch later this yr.
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