The worldwide commerce present and toy honest season is upon us, and ToyFest, the primary nationwide present of the 12 months within the U.S., is again in motion from February 19-21, 2025, on the World Market Middle in Las Vegas. Introduced by the Western Toy and Passion Representatives Affiliation (WTHRA), ToyFest has grown in recent times and now enjoys a fame as a must-attend occasion for unbiased toy retailer house owners and retail consumers from throughout the specialty market. Plus, consumers get in free!
We caught up with Present Director Carrie Scanlan for an replace on this 12 months’s present and what to anticipate.
The Toy E book: Inform us about ToyFest 2025 and why retail consumers ought to plan to attend.
Carrie Scanlan: ToyFest is an off-market occasion that collaborates with the World Market Middle Las Vegas (WMCLV). The everlasting toy and present showrooms open their doorways one or two days earlier than ToyFest opens within the Expo. Retailers ought to contemplate attending ToyFest as a result of there are a whole bunch of hundreds of merchandise to view and order with the showrooms and The Expo open for purchasing. ToyFest can also be held in Las Vegas, which provides simple journey, lovely climate, and a enjoyable, social, community-driven environment. ToyFest provides seminars, a craft and sport occasion, and an Awards Celebration, and permits retailers to vote on their favourite picks of the 12 months at Better of ToyFest.
TB: Did your post-show evaluation from final 12 months uncover something you’d wish to share?
CS: The post-show survey advised us retailers loved the ToyFest Corridor of Fame Celebration and Sport Evening probably the most, so we are going to put further effort into making these two occasions further particular.
TB: Are you able to share a number of the product classes that shall be on show at ToyFest?
CS: We now have toys and video games, items, toddler and toddler objects, schooling and books, STEM objects, costumes, magnificence and novelty objects, and a variety of things geared towards museums and interest retailers. There’s something for each retail purchaser.
TB: How have you ever carried out know-how into your present expertise?
CS: New this 12 months, an app known as ToyFest exists within the Apple and Google Play shops. The app showcases sponsors and advertisers, the agenda, the ground plan, and the exhibitor record. Attendees can see present specials and get resort information, and retailers can chat with different retailers or exhibitors as soon as they join an account.
TB: Do you could have a web based participation choice?
CS: ToyFest isn’t supplied just about, however the app helps the present with all the most recent information and bulletins
TB: What particular occasions are you that includes?
CS: On Wednesday, Feb 19, at 8:30 a.m. Morning Masterpieces equipment session will kick off the present. That night, at 6:00 p.m., would be the at all times anticipated Sport Evening sponsored by Czech Video games
A seminar specializing in AI and the way retailers can use this instrument to their benefit shall be held on Thursday, February 20, at 8:30 a.m. At 7:00 p.m., the ToyFest Celebration options Corridor of Fame Recipients and, new for this 12 months, reside leisure. Enjoyable In Movement, MW Wholesale, and U.S. Toy Co. sponsor this occasion.
Friday, February 21, at 8:30 a.m., is the Better of ToyFest, which is voted on by the retailers and introduced earlier than the top of the present.
After all, on all three days of the present, the Retailer Raffle will happen at 5:30 p.m. ToyFest will give away $800 per day plus donations from the distributors.
TB: What are your expectations for ToyFest 2025 and your plans transferring ahead?
CS: The ToyFest Slate of Officers expects the following present, a key place within the business for order writing, to kick off in 2025. ToyFest plans to remain in Las Vegas for a number of years and serve the business at first of the 12 months. ToyFest is enjoyable, an excellent place to community, and full of latest merchandise and experiences.
Try toyfestus.com to get your tickets at the moment! There may be additionally a restricted quantity of exhibition house nonetheless accessible, so corporations trying to arrange store and meet with consumers nonetheless have an opportunity to get in on the motion.
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