Prepare — The BIG Toy E-book is again! The 2026 version of The Toy E-book’s flagship annual will debut February 14, 2025, at Toy Honest New York, kicking off our forty second quantity in a giant manner.
Because the most-read concern of the 12 months, The BIG Toy E-book is the place the trade seems to be to see what’s subsequent — and we’re calling on toy and sport makers to share their hottest new merchandise for 2026.
Right here’s what we’re in search of:
HOT FOR ’26
The hero merchandise of the 12 months — these huge, must-have gadgets coming for spring, summer season, fall, and vacation 2026. Any class.
NEW! THE HOBBY
Buying and selling playing cards (sports activities and non-sports), provides, and equipment.
RETURNING! THE LICENSING BOOK
A showcase of the most popular licensed toys and video games hitting retail in 2026.
THE ACTION AISLE
Motion figures, automobiles, playsets, and equipment.
BUILDING & EXPLORING
Constructing units, building units, magnetic kits, and fashions.
CREATIVE CORNER
Arts, crafts, puzzles, and hands-on actions.
SHARED ADVENTURES & HEATED BATTLES
Board video games, tabletop, technique, and card video games.
DRIVEN TO PLAY
Automobiles and R/C — from die-cast and drones to trains and tanks.
THE LEARNING LAB
STEM, STEAM, and MESH toys that construct minds and expertise.
CUTE, CUDDLY, & COLLECTIBLE
Plush of each type — from comfortable characters to huggable icons.
LET’S PLAY OUTSIDE!
Out of doors and energetic toys, plus ride-ons, scooters, and wheels that preserve play shifting.
ADORABLE, FASHIONABLE, & ADVENTUROUS
Dolls of all sorts — child, trend, and all the pieces in between.
IMPULSE & NOVELTY
Rack toys, pocket cash enjoyable, and irresistible shelf-fillers.
YOU’RE NEVER TOO OLD TO PLAY
Kidult favorites and collectibles for grownup collectors and fans.
TOY ADJACENT
Merchandise that complement the toy aisle — presents, pastime gadgets, and extra.
OH BABY!
Toys, video games, and kit for infants and toddlers.
PLAYFUL PRESCHOOL
Toys made for teenagers ages 3–4.
Deadline: December 3, 2025
Submit now: Click here!
That is the one everybody reads — make certain your 2026 lineup is a part of The BIG Toy E-book.
Advertising and marketing Packages Obtainable Now
E-book your house right this moment to achieve resolution makers throughout North America in The Toy E-book!
Contact: Jackie Breyer | James “JD” Devin | Stephanie Katz
For Editorial Questions Contact:
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