Build-A-Bear Workshop has appointed Carmen Flores as senior vp of ecommerce and digital experiences, the corporate introduced this week. Flores will oversee the growth of Construct-A-Bear’s eCommerce operations and information the model’s world digital technique, reporting on to Chief Income Officer David Henderson.
“We’re completely delighted to welcome Carmen to the Construct-A-Bear household,” says Henderson, Chief Income Officer, Construct-A-Bear Workshop. “Her in depth expertise and forward-thinking method to digital transformation are precisely what we’d like as we proceed to scale our attain and elevate the visitor journey throughout all channels. We stay up for her management in advancing our e-commerce platform and enhancing our digital experiences.”
Flores brings over a decade of expertise in digital commerce management. She beforehand held senior roles at The LEGO Group, the place she led digital development initiatives throughout the Americas, and at Richemont, the place she relaunched Montblanc’s digital enterprise. Earlier in her profession, Flores held eCommerce roles at L’Oréal USA.
“Construct-A-Bear has created probably the most beloved manufacturers, outlined by its deep emotional reference to customers,” says Flores. “The chance for eCommerce development is huge, and I stay up for unleashing its full potential alongside this nice group.”
In her new position, Flores will companion with Construct-A-Bear’s model and know-how groups to create seamless, customized digital interactions that mirror the corporate’s mission to “add a bit of extra coronary heart to life.” Build-A-Bear, recognized for its interactive workshops and multi-generational attraction, additionally operates a strong eCommerce platform and licensing partnerships, along with creating content material by way of Construct-A-Bear Leisure.
To study extra, go to buildabear.com.
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